Buying On Margin - Publications - Faculty & Research

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if... View Details

Keywords: by Michael Blanding

29 Sep 2003
Research & Ideas

Why Managing Innovation is Like Theater

clear objective. If you don't have a good fix on your destination—be it a product or service, a strategic or competitive outcome, or anything else—you may as well not start the journey. For a lot of your work, though, this so-called... View Details

Keywords: by Rob Austin & Lee Devin

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

They haven't encroached much on each other's territory. Part of the reason is that it's very expensive to go beyond their markets. If you’re an airline, you’re buying airplanes. Building and owning hotels is... View Details

Keywords: by Danielle Kost; Travel; Tourism

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details

Keywords: by Sean Silverthorne

26 May 2003
Research & Ideas

What Your Competition is Telling You

Basis For Comparison When stores of strong retail competitors, such as Best Buy and Circuit City, are located side by side, "it's easier for customers to comparison-shop," says Strategic Edge's Primo. But that's not necessarily... View Details

Keywords: by David Stauffer

26 Nov 2013
First Look

First Look: November 26

identification. The latter instruments are developed by combining panel variation on the development of new technologies across U.S. cities with historical settlement patterns for migrants from countries. The instrumented elasticity of... View Details

Keywords: Sean Silverthorne

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

share of mortgages through Fannie Mae, Freddie Mac, and the Federal Housing Administration, and the Federal Reserve buys most of the securities guaranteed by these entities. Congress has not yet agreed on a... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of... View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

23 Oct 2007
First Look

First Look: October 23, 2007

with unequal endowments, trust is initially lower yet remains relatively stable. The difference seems partly due to the fact that equal start positions increase subjects' inclination to condition their trust decisions on wealth... View Details

Keywords: Sean Silverthorne

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

on," says Harvard Business School marketing professor Gerald Zaltman. A more strategic approach to data mining can provide the foundation for that decision-making architecture. Below, advice on how to use information about the... View Details

Keywords: by Jean Ayers

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

of the pace of technological substitution by providing insights on complementarities between technologies and horizontally differentiated human capital. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53855 View Details

Keywords: Dina Gerdeman

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

the strategy and marketing literature on the importance of creating customer value. In our everyday language, we think of a customer as someone who buys goods or services. But we have recently witnessed an... View Details

Keywords: by Robert Simons

08 Jul 2013
Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

Milwaukee store to the store in Madison (at the University of Wisconsin campus) will increase profitability. You can save on operating costs by closing the more expensive store in Milwaukee, and you won't have to discount as deeply in... View Details

Keywords: by Julia Hanna; Retail

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Conversely, I’ve heard investors say they wish the leaders of their portfolio companies would be more transparent about challenges they are facing and ask for help. As one investor said to me, “They already sold me View Details

Keywords: by Julia Austin

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details

Keywords: by Nancy F. Koehn

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

in captivity? Three professors in Harvard Business School's Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it's a rare quality bestowed on a... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

03 Mar 2009
First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our... View Details

Keywords: Martha Lagace

20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

leadership education falls at best on the periphery rather than at the center of most schools that profess to educate leaders as their animating purpose. Many of today's most popular leadership courses are delivered by external... View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

05 Sep 2007
First Look

First Look: September 5, 2007

itself from selling to a portion of the market. In addition, we show that contrary to standard results on double marginalization and pricing of complementary goods, a platform who already has exclusive... View Details