Publications

October 2019
Case

Feeling Machines: Emotion AI at Affectiva

By: Shane Greenstein and John Masko

In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details

Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States

27 Mar 2007
First Look

First Look: March 27, 2007

participation: uncertainty about the value of the IP being offered, value dissipating effects of competition for the knowledge, and costs associated with ex-post lawsuits claiming expropriation. Overcoming Barriers View Details

Keywords: Martha Lagace

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

execute evolving business strategies. In successful firms, we find all of these elements changing simultaneously. Naturally, it becomes a very complex management task. What do you see as being the greatest barriers View Details

Keywords: by Staff

17 Dec 2013
First Look

First Look: December 17

Raising the Level of Abstraction This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a... View Details

Keywords: Carmen Nobel

May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

January–February 2019
Article

Cracking Frontier Markets

By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon

Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details

Keywords: Emerging Markets; Market Entry and Exit; Growth and Development Strategy; Demand and Consumers; Innovation and Invention; Development Economics

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01 Jun 2010
News

HBS Seeks Deeper Ties with China

opportunity in deepening our understanding of China’s businesses and business practices.”Added McFarlan: “The center dramatically lowers the barrier to entry for HBS faculty... View Details

September 2014 (Revised September 2015)
Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

07 Apr 2014
Research & Ideas

Negotiation and All That Jazz

change and adapt to the situation," Brahimi advised. "Don't ask reality to conform to your blueprint, but transform your blueprint to adapt View Details

Keywords: by Michael Blanding

February 2003 (Revised August 2003)
Case

Disposable Diaper Industry in 2003, The

Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details

Keywords: Competition; Market Entry and Exit; Supply and Industry; Consumer Products Industry

02 Jun 2003
Research & Ideas

Stuck in Gear: Why Managers Don’t Act

at coping with industry change is not just due to such commonly cited barriers as insufficient resources, he says. "Managers get trapped by success, a condition that I call active inertia, or... View Details

Keywords: by Martha Lagace

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

knowledge networks must actually use it, possibly overcoming barriers to doing so. In this paper, we develop a multilevel model of knowledge retrieval in teams to explore how... View Details

Keywords: Dina Gerdeman

November 2022 (Revised April 2023)
Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins

In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details

Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States