Attraction - Publications - Faculty & Research

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

retailer, we find that showrooms (1) increase demand overall and in the online channel as well; (2) generate operational spillovers to the other channels by attracting customers who, on average, have a higher cost-to-serve; (3) improve... View Details

Keywords: Sean Silverthorne

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

to the monsoon season that makes shopping indoors an attractive prospect. There's also an entertainment factor, he added—more and more Indians are beginning to see shopping as an enjoyable pastime. Ground Level Opportunity The forecast... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

credible prospect of an attractive return on the assets required to create and expand the model. . . . Implications The biases introduced by an established business model can cut two ways. First, as noted earlier, they can mask the... View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

23 Nov 1999
Research & Ideas

The Future of the Venture Capital Cycle

familiarity with the venture capital process has itself made the long-term prospects for venture investment more attractive than they have ever been before, in this country or abroad. A corollary to this argument is perhaps even more... View Details

Keywords: by Paul A. Gompers & Josh Lerner; Financial Services

20 Oct 2009
First Look

First Look: October 20

the bottom line, but also social impact? What should its performance tracking system look like to enable ease of comparison and to identify problems before they become too significant to fix? The second challenge involves attracting... View Details

Keywords: Martha Lagace

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

There are a couple of things I am working on at this time. One has to do with the negative effects of product variety. The basic premise is that certain types of product variety increase the attractiveness of a brand and other types of... View Details

Keywords: by Manda Mahoney

29 Jun 2007
First Look

First Look: June 29, 2007

focus exclusively on estimates of expected payoffs, such as credit ratings, without considering the state of the economy in which default is likely to occur. Such investors are likely to be attracted to securities whose payoffs resemble... View Details

Keywords: Martha Lagace

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

through the App Store. Making Up For Lost Sales Those different strategies do more than just reduce competition between the two platforms, they also actually drive them to work together. "By making Kindle Reader available on the iPad, Apple will be able to View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

is attracting are studying digital, says Associate Professor Karim R. Lakhani, a member of D/I'sw faculty who also serves as principal investigator of the Crowd Innovation Lab at Harvard's Institute for Quantitative Social Science.... View Details

Keywords: by Julia Hanna; Education; Technology

16 Feb 2012
Op-Ed

Nitin Nohria: Why US Competitiveness Matters

clearer-a profoundly disturbing attitude. US prosperity and social mobility have attracted millions of immigrants, including me. But America's reign as the global ideal seems to be waning. In the following pages, my colleagues at Harvard... View Details

Keywords: by Nitin Nohria

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

encourage employees in an acquired company to "preserve and internally disseminate the knowledge that made the smaller (acquired) company attractive to the larger one." Vladimir Pavelko expressed his support for such a bonus,... View Details

Keywords: by Jim Heskett

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details

Keywords: by Kristen Senz; Retail

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

exclusively on advancing US welfare with particular attention on reforms that will improve American wages” While these transactions naturally attract growing attention, inversions are merely the most visible manifestation of these... View Details

Keywords: by Mihir Desai; Pharmaceutical

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

Rather than stifling investment, the proposed change will hopefully trigger increased focus on equity-type investments, on entrepreneurial activities that actually produce products and services to attract investors, and it will shine a... View Details

Keywords: by Laura Alfaro

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook,... View Details

Keywords: by Carmen Nobel; Technology

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

"enthusiasm, technological wizardry, and unfettered thinking of the younger generations" may be just the tonic your company needs, so it would make sense to adopt the incentives and rewards most likely to help you attract and... View Details

Keywords: by Melissa Raffoni

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

Underhill has found that retail environments that foster communication between couples or groups who shop together do more business. A pleasing environment with attractive lighting and décor not only makes an individual shopper linger,... View Details

Keywords: by Richard Bierck; Retail

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

investors; they evolved toward more friendly approaches. Many countries created new incentives for investors and built investment promotion agencies to attract new companies. The causes were several: Better educated and more experienced... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

16 Jun 2015
First Look

First Look: June 16, 2015

particularly in the vaccine space, had begun to attract the attention of much larger pharmaceutical companies. While there was much appeal to working with these companies, these relationships could also challenge Crucell's independence.... View Details