Publications

July 2016 (Revised November 2018)
Case

Code.org

By: John J-H Kim, Lauren Barley and Allison M. Ciechanover

The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch... View Details

Keywords: Nonprofit Organizations; Information Technology; Information Infrastructure; Applications and Software; Education; Education Industry; United States

June 2004 (Revised November 2004)
Case

Microsoft in 2004

By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier

Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case. View Details

Keywords: Competitive Advantage; Applications and Software; Expansion; Growth and Development Strategy; Information Technology Industry; Washington (state, US)

01 Dec 2014
News

Five Degrees of Doriot

also played a role in launching the world’s largest software maker: Microsoft founders Paul Allen and Bill Gates wrote their first PC software using a DEC computer. (Library of Congress) Body armor While... View Details

Keywords: Dan Morrell; George Doriot; Educational Services

Joseph M. Segel

A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details

Keywords: Entertainment & Broadcast Media

William H. Gates III

to IBM’s. In 1987, Gates revolutionized the computer market again with the introduction of the Microsoft Windows graphical user interface, which made the IBM PC and compatibles user-friendly. With $16.7 billion in revenues in 1998, Microsoft is the world’s #1 View Details

Keywords: Computers & Electronics

Web

Kevin Barenblat Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Tech Accelerator for Nonprofits Supports Impact that Scales Kevin Barenblat 27 Jul 2017 Five years ago my social... View Details

Web

Data Tips & Toolkits - Research Computing Services

other programs to transcribe audio. Additional free speech to text apps include: Google Gboard Just Press Record Speechnotes Transcribe Windows 10 Speech recognition The Dragon series by Nuance : software providing audio to text services.... View Details

30 Oct 2018
News

Paths of Victory

Competition had on their business. Parker Treacy (MBA 2012) Founder of Cobli, 2016 Alumni Track Grand Prize Winner Cobli, based in Brazil, is a vehicle fleet logistics business tapping into the South American market of 50 million vehicles. The company’s View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

23 Aug 2004
Research & Ideas

Strategy for Small Fish

number of niche firms for long, sustained periods of time. In the software industry, a large number of niche players have endured for many years, constantly generating a variety of product innovations. Despite the contraction caused by... View Details

Keywords: by Marco Iansiti & Roy Levien

Web

Anna Wang | MBA

Technology Innovation Fellowship we'll meet diverse individuals who can make anything possible. Tech areas of interest: Consumer technology, accessibility & democratization, product management Formative experience at the intersection of technology and business: After... View Details

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software

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April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India