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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
Keywords: by Carmen Nobel; Advertising
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

2000) and social comparison (Festinger, 1954) lead to well-known cooperative effects within subordinate-supervisor pairs of the same sex and race, but potentially competitive effects among demographically similar peers. Analyzing... View Details
Keywords: Martha Lagace
  • 01 Mar 2017
  • Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

patient can lead to better outcomes and less cost. Source: Data Visualization by Blair Storie-Johnson “Maybe that pre-surgical conversation costs an extra $100, in a physician’s or nurse’s time; but if you can save $5,000 in rehab, that’s... View Details
Keywords: by Michael Blanding; Health
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

Internet channel to a retail store channel should produce different effects than adding a retail store to the Internet channel. To test our theory, we analyze a unique data set from a high-end retailer using matching methods. Unlike... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

  Working PapersTesting Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 Authors:Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan Abstract We analyze balanced scorecard data... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement error and endogeneity. Exploiting a new... View Details
Keywords: Martha Lagace
  • 31 Aug 2010
  • First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 15 Oct 2013
  • First Look

First Look: October 15

explores the role of economic and cluster performance. Detailed historical economic and social data allow for an evaluation of policy results. The case finishes highlighting the main economic challenges the... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

examine those differences. The data shows that there are significant differences among countries in the size and role of corporate headquarters and strongly suggests the existence of a developing country model, a European model, a U.S.... View Details
Keywords: Martha Lagace
  • 07 Dec 2009
  • Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

market, then investors, employees, intermediaries such as law firms and data providers, and the wider capital markets are likely to be knowledgeable about the venturing process and the strategies, financing, support, and exit mechanisms... View Details
Keywords: by Sean Silverthorne; Technology
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

Barometer found. Another 30 percent would not offer help to those they disagree with if needed. Flip that data and you may see it differently: eight in 10 people with strongly held views would be willing to work with someone they disagree... View Details
Keywords: by Rachel Layne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

and coordination in determining delegation within firms. Empirical evidence, however, is limited. Using establishment-level data on decision rights over information technology investments, I find that a high net value of adaptation is... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • First Look

December 20, 2016

Social Psychological & Personality Science Agent-based Modeling: A Guide for Social Psychologists By: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray... View Details
Keywords: Carmen Nobel
  • 11 Oct 2017
  • Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

touch on any of a wide range of issues, including immaterial social and political matters.”But a new study suggests that small investors actually submit a lot of proposals that are not frivolous at all. Rather, these proposals are... View Details
Keywords: by Carmen Nobel
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of advertising outlays increase... View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

U.S. manufacturing industries from the Economic Census. We then relate coagglomeration levels to the degree to which industry pairs share goods, labor, or ideas. To reduce reverse causality, where co-location drives input-output linkages or hiring patterns, we use... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

policy we consider concerns the level of future Social Security benefits. Specifically, we examine how an agent would respond to learning in advance whether she will experience a major Social Security... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

order. This paper considers the operational implications of “discretionary task ordering,” defined as the task sequence resulting from an individual’s ability to select which task to complete next from a work queue. Using data from more... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

social comparison, overconfidence, and loss aversion reduce the viability of individual performance-based compensation systems and provides a framework that integrates insights from psychology and decision research into the traditional... View Details
Keywords: Sean Silverthorne

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