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Show Results For
- All HBS Web
(3,119)
- People (24)
- News (819)
- Research (1,581)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,098)
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- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social View Details
Keywords: Carmen Nobel
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
with Azure, acquiring LinkedIn in social media and Activision/Blizzard in gaming, and investing in OpenAI to gain control of ChatGPT. Equally important, he transformed the Microsoft culture from an arrogant bureaucracy into an empowered... View Details
Keywords: by Bill George
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
to do something different to get it to happen. Q: What connections did the students make to business? A: One of the characteristics of what we call creative economy firms—design firms, media firms, etc.—which is uncomfortable for many... View Details
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
also am working on a few studies that look at the role of the media in disseminating and interpreting financial information. The media has been largely ignored in studies of financial information... View Details
- April 2025
- Case
Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra
By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort
For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details
Keywords: Arts; Small Business; Social Media; Cost vs Benefits; Decision Choices and Conditions; Decisions; Learning; Music Entertainment; Values and Beliefs; Creativity; Happiness; Identity; Interests; Satisfaction; Motivation and Incentives; Prejudice and Bias; Reputation; Culture; Resignation and Termination; Personal Development and Career; Consulting Industry; Fine Arts Industry; Music Industry; United States
Jachimowicz, Jon M., Maisie Wiltshire-Gordon, and Alexis Lefort. "Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra." Harvard Business School Case 425-037, April 2025.
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details
Keywords: by Sean Silverthorne
- 14 Apr 2009
- First Look
First Look: April 14, 2009
is of serious concern to the manager(s) at OppenheimerFunds as well as to other investors. This leads a media turnaround firm to contact OppenheimerFunds and other large Take-Two shareholders with the intention of ousting the company's... View Details
Keywords: Martha Lagace
- 07 Oct 2008
- First Look
First Look: October 7, 2008
http://www.hbs.edu/research/pdf/09-043.pdf Media versus Special Interests Authors:Alexander Dyck, David Moss, and Luigi Zingales Abstract We argue that profit-maximizing media helps overcome the problem of... View Details
Keywords: Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the planned sale to pursue the new... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
much media fanfare. Then, if the actual performance failed to met expectations, people wrote them off and shifted their attention to the next innovation. Examples include multimedia kiosks, voice recognition, artificial intelligence,... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
For example, under the "informative" , advertising tends to encourage price competition while "persuasive" advertising tends to inhibit price competition. Clearly, both kinds of advertising exist. The total U.S. expenditures on View Details
Keywords: by Manda Salls
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details
Keywords: by James Austin
- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; China; Canton (province, China)
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details