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Show Results For
- All HBS Web
(3,096)
- People (24)
- News (819)
- Research (1,560)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
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- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details
Keywords: by Carmen Nobel
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
good news on corruption is that private citizens are coming forward as never before to expose corrupt practices—posting evidence of bribes paid through web-based platforms such as RosPil in Russia and I Paid a Bribe in India. "It's harder to conceal when you have cell... View Details
Keywords: by Michael Blanding
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
naturally become increasingly concerned that they attract, leverage, and retain the best knowledge workers. In addition, our culture is very enamored of stars and with the idea that extraordinary talent accounts for individuals' extraordinary performance. The business... View Details
Keywords: by Martha Lagace
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans and new media aficionados who... View Details
- 01 Oct 2013
- First Look
First Look: October 1
Could Lose $100 Million On London Olympics; Ratings Not Expected To Beat Beijing," chimed in John Clarke with Forbes. Sandomir and Clarke were not alone in their damning prediction. Analysts and media put forth similar commentary... View Details
Keywords: Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Podcast with: Richard TedlowInterviewer: James AisnerRunning Time: 29 min., 09 sec.Transcript My name is Jim Aisner and I am Director of Media Relations at Harvard Business School. This is the first in a series of podcasts for the... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details
Keywords: Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more powerful and more ubiquitous, a... View Details
Keywords: Re: Boris Groysberg
- 12 Dec 2006
- First Look
First Look: December 12, 2006
geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12 (December 2006) Abstract... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
methodology? Bernstein:This study would not have been possible without my collaborator and close friend from the days of my doctoral studies, Ben Waber. After finishing his doctorate at the MIT Media Lab, Ben co-founded (and is CEO of)... View Details
Keywords: Re: Ethan S. Bernstein
- 12 Nov 2013
- First Look
First Look: November 12
associate's degree in STEM (science, technology, engineering, and math). This case shows how the innovation developed and why it generated enormous public and media interest in less than a year. Results were strong: one-third of the first... View Details
Keywords: Sean Silverthorne
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
advice. Can you create a good exit strategy for this person? Create a win-win situation? Maybe the customer will hire him." Learning by Observing Sanjeev Malaney, CEO of Media Tel (now MediaLinq) says that he "learned through... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of researchers. Should you meet... View Details
Keywords: by Martha Lagace
- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
- 19 Sep 2006
- First Look
First Look: September 19, 2006
(EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows Media Player with Microsoft's Windows operating... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details