Filter Results:
(3,017)
Show Results For
- All HBS Web
(3,017)
- People (24)
- News (826)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
Show Results For
- All HBS Web
(3,017)
- People (24)
- News (826)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
Steven J. Ross
Ross built a small family funeral parlor business into the world’s largest media company by the time of his death. In 1962, Ross took the funeral parlor business, Kinney, public at a market valuation of $12.5 million. From that initial... View Details
Keywords: Entertainment & Broadcast Media
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
Walter E. Disney
Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a View Details
Keywords: Entertainment & Broadcast Media
- Profile
Claire Freidman
interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the vast network of alumni in the media and entertainment... View Details
- May 2007 (Revised May 2011)
- Teaching Note
Netflix (TN)
By: Willy C. Shih
Teaching note to (607-138). View Details
- June 1995
- Case
Bright Horizons: "Caring for Tomorrow" Videotape
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. Bright Horizons: "Caring for Tomorrow" Videotape. Harvard Business School Multimedia/Video Case 395-517, June 1995.
- Profile
Kaki Ettinger
"current" learning experiences, provided me with valuable tools to react to the dynamic, rapid pace of change in the constantly evolving media and technology space. My HBS experience instilled in me a desire to work at the... View Details
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media &... View Details
Keywords: Entertainment / Media / Sports
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- 13 May 2013
- Blog Post
The Social Side of an Internship
there was this: I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. The specific team I work with is small, so it isn’t always easy to get to know others in... View Details
Keywords: Entertainment / Media / Sports
Michael D. Eisner
Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released animated movie hits such as The... View Details
Keywords: Entertainment & Broadcast Media
- 15 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro
Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details
- 1979
- Other Unpublished Work
Fox Studios: Operating a Small Business - HBS Analysis and Decision Case
By: J. Ronald Fox and Frank S. Leonard
- September 2016
- Article
Enhancing the Practical Relevance of Research
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
- November 2017 (Revised July 2019)
- Case
Project Moab at Hulu
By: C. Fritz Foley and James Weber
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details
Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017. (Revised July 2019.)
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts... View Details
Keywords: Entertainment / Media / Sports