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- All HBS Web
(2,987)
- People (24)
- News (819)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
Show Results For
- All HBS Web
(2,987)
- People (24)
- News (819)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
- January–March 2002
- Article
Competing Over The Airwaves
By: Bharat Anand
Anand, Bharat. "Competing Over The Airwaves." Smart Manager Q102 (January–March 2002): 22–36. (Reprinted in The Financial Express, August 7, 2003 (Part 1) and August 14, 2003 (Part 2).)
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (A): One BBC." Harvard Business School Case 303-075, February 2003. (Revised July 2005.)
- November 9, 1998
- Article
Digital Media: Cutting through the Hype
By: J. A. Deighton and Patrick Barwise
Keywords: Media
Deighton, J. A., and Patrick Barwise. "Digital Media: Cutting through the Hype." Mastering Marketing Financial Times (November 9, 1998), 2–4.
- October 2009
- Supplement
ADR Choices Video (Alternative Dispute Resolution Vignettes)
By: James K. Sebenius and Michael A. Wheeler
Keywords: Media
Sebenius, James K., and Michael A. Wheeler. "ADR Choices Video (Alternative Dispute Resolution Vignettes)." Harvard Business School Video Supplement 910-701, October 2009.
- June 2009 (Revised March 2010)
- Teaching Note
The Newsprint Industry (TN)
Teaching Note for [703404]. View Details
Keywords: Media
- December 2006
- Supplement
Dental Corp--video
Hamermesh, Richard G. "Dental Corp--video." Harvard Business School Video Supplement 807-703, December 2006.
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
- Profile
Beau D'Arcy
and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my book by... View Details
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- June 2008
- Supplement
PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video
By: Elie Ofek
Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008.
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details
Keywords: by Avery Forman
- Profile
Jackie Burgos
League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details
- 28 Nov 2018
- Blog Post
Making the Switch from Finance to Fitness
media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details
Keywords: Entertainment / Media / Sports
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- September 2016
- Article
Enhancing the Practical Relevance of Research
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
- November 2008
- Supplement
Zain (MTC) Post-class (Video)
By: Tarun Khanna
Keywords: Media
Khanna, Tarun. "Zain (MTC) Post-class (Video)." Harvard Business School Video Supplement 709-805, November 2008.
- November 2008
- Supplement
Zain (MTC) Pre-class (Video)
By: Tarun Khanna
Keywords: Media
Khanna, Tarun. "Zain (MTC) Pre-class (Video)." Harvard Business School Video Supplement 709-803, November 2008.
- November 2008
- Supplement
Todd Krasnow: Orchid Partners (video)
By: Howard H. Stevenson and Shirley M. Spence
Keywords: Media
Stevenson, Howard H., and Shirley M. Spence. "Todd Krasnow: Orchid Partners (video)." Harvard Business School Video Supplement 809-704, November 2008.