encouragement - Publications - Faculty & Research

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

encourage companies to set lower salaries, hold firm on initial offers, and prevent expensive renegotiations. By publicly setting pay parameters at the outset, employees “know when you get a job offer, it’s not a negotiable topic,” says... View Details

Keywords: by Avery Forman

05 Jul 2006
Research & Ideas

The Accidental Innovator

new. Q: Is there a way innovators can encourage good accidents? In other words, is there anything we can control to foster this process? A: Great question. Artists think they develop a talent for causing good accidents. Equally or perhaps... View Details

Keywords: by Sarah Jane Gilbert

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how one brand is better than a competitor's brand has the goal of... View Details

Keywords: by Dina Gerdeman

Web

Launching Tech Ventures | HBS Online

deadlines or time estimates, you can also express those in a similar fashion. Please note that no preexisting familiarity or experience with generative AI is necessary or assumed to use the bot and, while we encourage you to engage with... View Details

01 Nov 2019
What Do You Think?

Should Non-Compete Clauses Be Abolished?

especially if there is a tendency to start competitive businesses in the same market. (That helps explain why 30 percent of US hair stylists are required to sign NCCs even though their compensation levels are relatively low.) Perhaps most important, the existence of an... View Details

Keywords: by James Heskett

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

employees’ needs. And they encourage employees to discuss their caregiving needs. “It’s motivating for people to be heard,” Fuller says. Managers need to acknowledge that many employees are caring for young children and aging parents, or... View Details

Keywords: by Danielle Kost; Health

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

we build, more than hazards. Yet vulnerable development remains legal, profitable, and most consumers don’t know the difference. Many policies indirectly encourage it. Look how the National Flood Insurance Program spurred floodplain... View Details

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

execution is paramount. Surveys should be short and focus on a few key points to encourage employee engagement. To promote the most candid dialogues, an organization should segment members by seniority and leadership levels. Leaders may... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

27 Sep 2021
Blog Post

Working to Change the Food System

motivate and encourage its students to join the fight by bringing more of these challenges to the forefront in the classroom and making careers in these spaces more accessible and practical. As students, the greatest opportunity for us is... View Details

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

Will they encourage mobility in their employees? Or will they express the same concerns as those for whom they currently work? What do you think? To read more: Carolyn Martin and Bruce Tulgan, Managing the Generation Mix, 2nd Edition (HRD... View Details

Keywords: by Jim Heskett

04 Apr 2012
Research & Ideas

When Founders Recruit Friends and Family as Investors

the beginning Why do people take such a risk when there's plenty of other money out there? Because [friends-and-family] money is too easy to obtain, which encourages people to start marginal businesses. Beyond that, friends and family do... View Details

Keywords: by Noam Wasserman

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

through a flat fee also propel them to produce more interesting content. The findings may prompt publishers to consider changing their pay structure in ways that reward writers for originality. Beyond publishing, the research sheds light on effective ways of tying pay... View Details

Keywords: by Pamela Reynolds

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

new electronic-based century. I hope that this review of the opportunities for writing the history of electronic-based businesses and industries—the industries that created the infrastructure for the new electronic century—will encourage... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

people in Iberoamerica live in poverty. They have tried to improve their situation through government, civic society, and business philanthropy. But what if business could take this one step further? Companies could develop products for people that would also View Details

Keywords: by Manda Salls

28 Mar 2024
Blog Post

IFC India: RMZ EcoWorld

property to encourage cool winds and buildings are strategically positioned to allow wind tunnels that keep common areas up to 4 degrees Celsius cooler than outdoor temperatures, supported by an evaporative cooling system. These... View Details

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

only lead people to make healthier choices, but encourage companies to work with public officials for the greater good. “I hope it can inform some of the conversations firms are having with policymakers,” he says. “These firms can respond... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

So it's an issue of not being satisfied and also being creative. On the structural side, they have very adaptive organizations, and on the people side, strategic intelligence is distributed throughout the organization. So they typically have structures that support... View Details

Keywords: by Michael Blanding

29 Nov 2023
News

A Holiday Benefit Dinner in LA; Seattle Club Revival Underway

Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details

Keywords: Margie Kelley

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

pandemic, we still have to ask ourselves whether the future of the CXO is a bright one. After all, isn’t the customer experience everyone’s responsibility? Shouldn’t everybody be encouraged to regularly test the customer experience... View Details