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  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

wouldn’t have the appreciation for the ways business is conducted in different contexts without having gone to South Korea,” explains Lim. The team worked together to add value to Orion’s marketing strategy. Their recommendations ranged... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • Web

Buy Now, Pay Later: Imagining Pre-Industrial Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

hours available to maximize ad revenue—the shift to popular content crowds out niche shows. (The researchers did not study the effects on viewing habits created by digital video recorders and on-demand programming.) Online, there are no... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)."... View Details
Keywords: by James Heskett
  • Web

3 Technologies that Will Change the World - Course Catalog

the Web 3 and crypto markets, that had been seen as the big disruptive force for society a year earlier, were limping through a crypto winter. Companies that had been slated to restructure financial market declared bankruptcy. Leaders... View Details
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details
Keywords: Sean Silverthorne
  • 01 Apr 1997
  • News

Facing the Music

switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details
Keywords: Marguerite Rigoglioso
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2018
  • News

Case Study: On the Record

in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details
Keywords: Carmen Nobel
  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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  • 28 May 2019
  • News

Beyond the Bitcoin Bubble

hosted an HBS Club of New York panel discussion on cryptocurrencies earlier this year, and she’s here to help us forecast the future of digital dough. “People who got burned when the price of bitcoin crashed are now starting to do more... View Details
Keywords: Dan Morrell
  • 01 Mar 2017
  • News

Swimming with the Stream

(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
  • June 2018
  • Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
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  • Web

Prelude - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

lessons of probability theory to the stock market has been a key focus of twentieth-century American finance. As a doctoral student at the Massachusetts Institute of Technology in the late '60s, Merton was able to both draw on the... View Details
  • Web

Buy Now, Pay Later: Research Links - Printed Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

    Rick Grinnell

    applications during his 24-year tenure. Rick has led investments and/or serves on the Board of Directors of Allure Security, Black Kite, Flux, Lambent, Nametag, Realm.Security, Trustle, Digital Guardian (acquired by HelpSystems),... View Details
    • Web

    Caterpillar Tractor Co. - Photography Collections - Historical Collections

    the world’s leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming, logging, quarrying, mining, road building, and construction. Over... View Details
    • 15 Aug 2017
    • News

    The Category Kingmaker

    digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic... View Details
    Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services