digital marketing - Publications - Faculty & Research

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Buy Now, Pay Later: Imagining Pre-Industrial Credit

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and Charity Pre-Industrial Credit in... View Details

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)."... View Details

Keywords: by James Heskett

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

from above. As transistor radios evolved into the Walkman, parents bought them, too. Some other examples of crummy products finding a market with non-consumers: The first digital cameras were expensive and... View Details

Keywords: by Sean Silverthorne

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs,... View Details

Keywords: by Martha Lagace

24 Jan 2012
First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The... View Details

Keywords: Sean Silverthorne

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological "interventions" companies can take to... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

01 Sep 2020
News

Road Work

a market that was impacted just as hard but received less assistance.” Camino is also intent on expanding education opportunities for borrowers. With an extensive library of bilingual content and video workshops on topics ranging from... View Details

Keywords: banking; LatinX; small businesses; COVID-19; Finance

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the online world, launching a... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

01 Feb 2001
News

Books

Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital Culture of Tomorrow, HBS professor Rosabeth... View Details

Keywords: books; research; Publishing Industries (except Internet); Information

Rick Grinnell

applications during his 24-year tenure. Rick has led investments and/or serves on the Board of Directors of Allure Security, Black Kite, Flux, Lambent, Nametag, Realm.Security, Trustle, Digital Guardian (acquired by HelpSystems),... View Details

Web

Caterpillar Tractor Co. - Photography Collections - Historical Collections

the world’s leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming, logging, quarrying, mining, road building, and construction. Over... View Details

15 Aug 2017
News

The Category Kingmaker

digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic... View Details

Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

returned, inexpensive Waltham watches had a ready market. 20 Waltham watches had saturated the domestic market by the 1870s, so Robbins took advantage of the 1873 downturn to court new customers: women, with their often-overlooked... View Details

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

Citation

Educators

Purchase

April 2000 (Revised June 2001)
Case

DoubleClick Buys Abacus (A)

By: John A. Deighton

By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details

Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry

Citation

Find at Harvard

06 Oct 2015
First Look

October 6, 2015

2015 University of Chicago Press Economic Analysis of the Digital Economy By: Goldfarb, Avi, Shane Greenstein, and Catherine Tucker, eds. Abstract—As the cost of storing, sharing, and analyzing data has decreased, economic activity has... View Details

Keywords: Sean Silverthorne

01 Sep 2008
News

Say “Green Cheese”

HOUSENBOLD: Picture perfect. All over America, shoeboxes full of print photos are gathering dust. But hard copy is not dead: There’s a growing demand for homemade picture books and scrapbooks whose pages people can design online themselves and fill with their own View Details

Keywords: News, Library, Internet, and Other Services; Information; Printing and Related Support Activities; Manufacturing

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist... View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

markets have tightened, it's the companies with highly differentiated products that will be able to not only weather this storm, but come out the other side" in a strong position, says Harvard Business School Professor of Management... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

01 Dec 1997
News

Stacey Lawson (MBA '96)

Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she... View Details

Publications