data - Publications - Faculty & Research

Web

Site Map

Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Foundry Global Health Care Impact Investments... View Details

03 Dec 2011
News

The taxpayers' burden

April 12, 2023
Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage

Citation

Register to Read

2009
Simulation

Finance Simulation: M&A in Wine Country: No. 3289.

By: Timothy A. Luehrman and W. Carl Kester

In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details

Keywords: Mergers and Acquisitions; Negotiation; Valuation; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

Citation

26 May 2009
Research & Ideas

Improving Market Research in a Recession

face added pressure to secure high-quality data and insights. I recommend that CMOs take the following seven steps to minimize the impact of reduced spending. Stay focused. Savvy marketers focus their research on the products, brands, and... View Details

Keywords: by John Quelch

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

usually involves analyzing existing data, and most existing data is organized by customer demographics or product category. "I've got a list of mistakes that God made in creating the world, and one of them is, dang it, he only made View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

22 Jan 2015
News

Food Safety in Numbers

winter 2003
Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details

Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance

Citation

Find at Harvard

Read Now

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

Citation

Educators

Purchase

02 Jan 2022
News

What Do You Think You Should Be Paid?

Web

Great American Business Leaders of the 20th Century - Leadership

Great American Business Leaders of the 20th Century Request the Data A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Robert S. Abbott Chicago Defender, 1905–1940 Benjamin Abrams Emerson Radio & Phonograph Corporation, 1922–1966... View Details

Web

Placement - Doctoral

Evidence from Field Data Advisors: Eugene F. Soltes (Chair), Krishna G. Palepu , and Aiyesha Dey Close Business Economics 2025 Maxim Alekseev Business Economics, 2025 Placement: Hong Kong University of Science and Technology, Finance... View Details

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

studies from methodological and ideological perspectives; others find the overarching questions and theories of the time have new relevance in light of the current focus on collaborative management. The experiments remain a telling case study of researchers and... View Details

Web

Hiring Organizations

Employment Data Hiring Organizations Employment Data Hiring Organizations The below organizations hired an MBA graduate from the Class of 2024 or a summer intern from the Class of 2025. A B C D E F G H I J K... View Details

Research Summary

Antecedents and Consequences of Trust in Interorganizational Relations: An International Comparison

The objective of this research project is to build from the conceptual development described above and test the sources and effects of trust in a different empirical setting. The level of analysis is also interorganizational but narrowed to the level of a specific... View Details

2024
Working Paper

Pitfalls of Demographic Forecasts of U.S. Elections

By: Richard Calvo, Vincent Pons and Jesse M. Shapiro

Many observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over long horizons. We backtest demographic forecasts using data on US elections... View Details

Keywords: Mathematical Methods; Voting; Political Elections; Trends; Forecasting and Prediction; Demographics

Citation

Find at Harvard

Register to Read

We use data from a large web-based job platform to study how the price of remote work is determined in a globalized labor market. In the platform, workers located around the world compete for jobs that can be done... View Details