by David Amis - Publications - Faculty & Research - Harvard Business School

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March 1991 (Revised May 1995)
Case

Kraft General Foods: The Merger (A)

By: David J. Collis

Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details

Keywords: Mergers and Acquisitions; Business Subsidiaries; Business or Company Management; Managerial Roles; Business Processes; Cooperation; Integration; Food and Beverage Industry

May 2017
Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin

Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details

Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry

Article

Valuation Waves and Merger Activity: The Empirical Evidence

By: Matthew Rhodes-Kropf, David Robinson and S. Viswanathan

To test recent theories suggesting that valuation errors affect merger activity, we develop a decomposition that breaks the market-to-book ratio (M/B) into three components: the firm-specific pricing deviation from short-run industry pricing; sector-wide, short-run... View Details

Keywords: Valuation; Mergers and Acquisitions; Forecasting and Prediction; Price; Theory; Behavior

Find at Harvard

Web

Disruptive Innovation Online Course | HBS Online

and techniques to develop executive-level strategy, organize for innovation, and discover customer jobs to be done. Stay active by engaging in a new activity every three to five minutes and applying your knowledge through group exercises... View Details

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry

January 2016
Case

COFCO

By: David E. Bell and Natalie Kindred

In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market... View Details

March 2020 (Revised May 2020)
Case

Board Director Dilemmas—Incorrigible CEO

By: David G. Fubini, Suraj Srinivasan and Amram Migdal

This case focuses on a new director who, along with fellow directors, struggles with the inappropriate behavior of an otherwise competent—even brilliant—founder and CEO. This case is part of a series of vignettes that capture different dilemmas faced by directors as... View Details

Keywords: Board Of Directors; Corporate Governance; Governing and Advisory Boards

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online markets are characterized View Details

Keywords: Dina Gerdeman

1994
Article

Three-dimensional Finite Element Modeling of a Cervical Vertebra: An Investigation of Burst Fracture Mechanism

By: Kevin J. Bozic, J H Keyak, H B Skinner, H U Bueff and David Bradford

Finite element modeling was used to study the mechanical behavior of a cervical vertebra under axial compressive loading. A three-dimensional (3-D) finite element (FE) model of a mid-cervical vertebra using inhomogeneous material properties was generated from... View Details

Keywords: Performance Expectations; Strength and Weakness; Health; Mathematical Methods; Health Industry

August 2011
Supplement

Interview with Raj Datta, Former Chief Knowledge Officer of MindTree

By: David A. Garvin

MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collborative communities, and its strong culture and values. The CEO has a set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must... View Details

Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India

November 2009 (Revised March 2013)
Case

PureCircle

By: David E. Bell and Aldo Sesia

In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details

Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States

01 Jan 2011
News

Karen Gordon Mills, MBA 1977

philosophy that Mills — who graduated from HBS at a time when women managers felt driven to follow the fast track to "having it all" — has come to embrace. "I've learned that the right next step might be an evolution, or it might be a new direction," she observes. "In... View Details

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

Rosenberg: I actually had a transformational moment. I was reading David Halberstam’s The Best and the Brightest, which was a story about the Kennedy and Johnson's administration of the Vietnamese war. Basically Halberstam’s contention... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

May 2011 (Revised January 2012)
Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Energy Conservation

December 2010 (Revised February 2012)
Case

Yum! China

By: David E. Bell and Mary Shelman

Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and... View Details

Keywords: Business Processes; Business or Company Management; Growth and Development Strategy; Strategy; Business Strategy; Food and Beverage Industry; Beijing Shi

December 2004 (Revised May 2005)
Case

The Consultative Group on International Agricultural Research

By: David E. Bell and Hal Hogan

The Consultative Group on International Agricultural Research (CGIAR) has a long, successful history at inventing solutions that help developing countries improve their agriculture. Their research centers are spread across the globe. For many years, they were funded by... View Details

Keywords: History; Adaptation; Investment; Research and Development; Agribusiness; Developing Countries and Economies; Innovation and Invention; Consulting Industry

09 Jul 2020
News

5 Tips for Communicating with Employees During a Crisis

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Retail Industry

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