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  • Profile

Rawiah Abdallah

development efforts in the future." After graduation, Rawiah assumed ever-greater responsibilities in a sequence of jobs at Raya Holding, LOGIC Management Consulting, and the Dubai office of Boston Consulting Group. Power of stories... View Details
  • Profile

Max Wibaux

firefighting while managing two or three challenges simultaneously. This was attractive to me!" Yet the concentration on marketing left Max with gaps in some of the fundamentals of business such as finance and entrepreneurship. In... View Details
Keywords: CPG
  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details
Keywords: Janine Brunell Looker
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

climate change and other crises,” Ndidi Nwuneli says. “There is an urgent need to transform and strengthen our food ecosystems.” AACE Food Processing & Distribution Ltd., cofounded by the Nwunelis in 2009, processes, packages, and distributes View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • December 2003 (Revised April 2004)
  • Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
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  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

Pacific, which plans to use modern agricultural technology and management to enable people living on remote Pacific islands to grow fresh vegetables and fish to replace unhealthful diets high in calories and low in nutrition. Second place... View Details
Keywords: contests; awards; cosmetics; Crop Production; Agriculture; Chemical Manufacturing; Manufacturing; Nonstore Retailers; Retail Trade
  • Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.”... View Details
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Authors:Mary J. Benner and Mary Tripsas Publication:Strategic Management Journal (forthcoming) Abstract New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this... View Details
Keywords: Sean Silverthorne
  • Career Coach

Ildi Nielsen

job market.   Students and alumni appreciate her direct approach that includes breaking down the job search into action steps.  Ildi is a graduate of Dartmouth College and is an active alumni interviewer.  She and her husband manage a... View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
  • Profile

Gary Shi

brands in the world, Proctor & Gamble and PepsiCo, assuming an escalating series of responsibilities. “The biggest thing I learned,” says Gary, “is never say no to yourself. There’s always need for a challenge.” Changing ideas of... View Details
  • 01 Dec 2003
  • News

Nonprofits: Choosing a Path for Growth

remarks follow. While our survey did not explore the reasons for choosing branching over affiliation, some nonprofits may prefer branching because it allows the nonprofit leader to exert the most control since the new organizational units are established and View Details
  • May 1994 (Revised July 1995)
  • Case

Taco Bell--1994

By: Leonard A. Schlesinger
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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  • July 2004 (Revised March 2007)
  • Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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  • Profile

Eric Chavez

and brand manager “allowed me to be my own business owner within a larger business. I went from being an engineer who asked, ‘Why is this product broken?’ to a manager asking,... View Details
Keywords: Manufacturing/Energy; Tech
  • 01 Dec 2017
  • News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in eyeglasses—and focused on... View Details
Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy
  • 28 Jun 2011
  • First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold... View Details
Keywords: Sean Silverthorne
  • Web

The Art of "Posting" - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the... View Details
  • 18 May 2011
  • News

Man with a Plan

needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
  • 06 Dec 2021
  • News

Monaco's Digital Transformation

well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
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