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  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and more expensive than Brazil)... View Details
Keywords: by Thales Teixeira; Sports
  • Web

Business Solutions for the Poor (Global and Local) - Course Catalog

one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value... View Details
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2016
  • Blog Post

Reflecting on the HKS/HBS Joint Degree Program

public and private sectors. I chose to pursue this joint degree because I hope to one day work for the government of Mexico, spearheading programs that create more competitive manufacturing and financial sectors in my home country. As a student interested in... View Details
  • 21 Feb 2014
  • News

The First Five Years: Evelyne White (MBA 2010)

local customs were. My best travel experiences have always involved having a local person on the ground, so I set out to launch a platform where travelers could connect with local people. Sharing a meal is one of the best ways to break... View Details
Keywords: Glocal; Food Services and Drinking Places; Hospitality
  • Web

Benefits & Compensation | Research Associates

activities in the New England area at large. Benefits Package Compensation & Salary Grades Time Off Medical & Dental Childcare Disability Retirement Planning Commuting & Transportation Tuition Assistance Discounts & Perks The value of... View Details
  • 02 Jul 2001
  • What Do You Think?

Built to Last or Bought to Sell?

destruction" research. As Devdip Ganguli put it: "The sphere of influence of companies goes beyond themselves and their investors: their decisions encompass social and environmental consequences too. Therefore to say that the ultimate measure of performance... View Details
Keywords: by James Heskett
  • 18 Jul 2018
  • Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

Amira launched an extension of the platform for small and micro businesses. In an unusual turn for an ecommerce business, BulkWhiz retains distribution and delivery. "The lifetime value of a CPG View Details
  • Web

From the Chief Financial Officer | Annual Report 2024

2024 financial results are provided in the Supplemental Financial Information section. The remainder of my letter provides a strategic overview of our fiscal 2024 financial performance, followed by our financial outlook for the coming year. Fiscal 2024 Review The... View Details
  • 26 Apr 2022
  • News

Leading on Climate Change

solving the world’s problems, not creating the world’s problems?” HBS Club of the GCC ThinkTank Drawing from his recent book, Polman said a net-positive company takes responsibility for its total impact on society, which extends... View Details
Keywords: Margie Kelley
  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

of Total Motivation by Neel Doshi and Lindsay McGregor (MBA 2013) (HarperBusiness) The authors show how to use cutting-edge psychology to unlock people’s innate desire to innovate, experiment, and adapt so as to produce higher sales, more... View Details
  • 16 Jul 2018
  • Blog Post

3 Key Take-a-Ways From My Summer at Zalando

approach that the taskforce took to deal with the challenge, as diversity discussions can easily become very subjective and opinion-based. 2. Customer Care (CuCa) Experience Training One of Zalando’s core View Details
Keywords: Consumer Products / Retail
  • 22 May 2007
  • First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer... View Details
Keywords: Martha Lagace
  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

the process that generates the entire distribution. In particular, they need to keep in mind the following 3 measures of inventive success: shots on goal (the total number of inventions a company generates), average score (the mean View Details
Keywords: Sean Silverthorne
  • 20 Oct 2015
  • First Look

October 20, 2015

international institutions, a bank and a museum, adds value to both in terms of interaction with customers and breadth of audiences. The paper further points to key aspects of resource integration in a... View Details
Keywords: Sean Silverthorne
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details
Keywords: by John Quelch
  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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  • 02 Nov 2016
  • What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer... View Details
Keywords: by James Heskett
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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