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Show Results For
- All HBS Web
(2,728)
- People (5)
- News (513)
- Research (1,677)
- Events (18)
- Multimedia (31)
- Faculty Publications (988)
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
incumbents and where there are people who would like to do something but cannot access the available offering. By targeting these areas, you have a much greater chance of launching successfully a disruptive innovation that can transform a... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
fared poorly. Even fashion-forward discounters like Target have not done well. This doesn't necessarily mean consumers have lost their interest in upscale merchandise. Rather than returning to these same stores after the crisis, are... View Details
Keywords: by Martha Lagace
- 04 Apr 2012
- Research & Ideas
When Founders Recruit Friends and Family as Investors
grow: What types of hiring challenges will I face? Which investors should I try to target at my company's various stages of growth—and what challenges will they introduce? Will I be replaced as CEO at some point, and, if so, will I... View Details
Keywords: by Noam Wasserman
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
market need.” There were differences in how companies handled their founding stories, though. Virtually any startup goes through one or several iterations before hitting on the right product and the right target customer. The more... View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
Brookings Institution has published two excellent books, Targeting the Computer and Creating the Computer, which provide excellent brief reviews of the industry's story into the 1970s. He has done so by focusing on the computer-making... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new and old products View Details
- Web
Harvard Business School
Development Center, and advising the student marketing association. In 1965, Fitzhugh moved to Pepsi-Cola, where he led the development of targeted marketing strategies. Fitzhugh consulted with major corporations and helped launch the... View Details
- 04 Feb 2013
- Research & Ideas
Are the Big Four Audit Firms Too Big to Fail?
likely to take risks. The audit giants might decide that their dwindling numbers make them increasingly visible targets for regulatory interventions and litigation, and they might become more risk averse. Additionally, with just a few... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
articles that journals don’t like, then you won’t get published in top journals and be an academic for long!” Research that targets a specific business problem runs the risk of appearing too narrow in focus to editors of general-purpose... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told Marketing Business in 1989, was to be "more readable without being... View Details
- 18 Oct 2013
- Working Paper Summaries
Monetary Policy Drivers of Bond and Equity Risks
- Person Page
AOM Ethno PDW 2009-2014
AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography
Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details
- Person Page
Press / Media
By: Debora L. Spar
I'll have a girl, please
American Public Media [Marketplace], 12 September 2006
DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
- 13 Sep 2016
- First Look
September 13, 2016
enjoyment. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51423 Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We develop a theoretical model of, and... View Details
- 01 Dec 2013
- News
To Market, to Market
following technologies: Miniproteins that can penetrate cells and act on targets that were previously considered "undruggable." The application of unique genetic and biochemical methods to develop new antibiotics View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of targeted marketing in corporate... View Details
- 12 Nov 2015
Canada Prospective Student Webinar
This webinar will include a presentation from MBA Admissions and the Career & Professional Development Office targeted to Canadian prospective students. The webinar will conclude with a conversation with current students from Canada. The... View Details
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=11-100.pdf The Effect of Target Difficulty and Incentives on Target Completion: The Case of Reducing Carbon Emissions By: Ioannou, Ioannis, Shelley Xin Li,... View Details
Keywords: Sean Silverthorne
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details