Filter Results:
(2,727)
Show Results For
- All HBS Web
(2,727)
- People (5)
- News (513)
- Research (1,684)
- Events (18)
- Multimedia (31)
- Faculty Publications (998)
Show Results For
- All HBS Web
(2,727)
- People (5)
- News (513)
- Research (1,684)
- Events (18)
- Multimedia (31)
- Faculty Publications (998)
- Web
HBS - Financials | Supplemental Financial Information
Consistent with the long-term goal of preserving the endowment’s value in real terms (after inflation) and generating a predictable stream of available income, the University’s targeted annual payout ratio is 5.0 to 5.5 percent of market... View Details
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
calls for targeting countries similar to a company's home base, whereas the logic of arbitrage involves exploiting one or more of the differences inherent in distance. The future of the globalization process is by no means obvious.... View Details
Keywords: by Pankaj Ghemawat
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
they find, in the late Steve Jobs's words, "the key, underlying principle of the problem" and then the "beautiful, elegant solution that works." Once the problem has been defined and the desired target established,... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
every street corner, an anti-Starbucks counterculture began to emerge. In recent years, some of the world's largest and most popular brands have been targeted by activists. In this environment, emphasizing a big brand's underdog roots can... View Details
Keywords: by Martha Lagace
- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
last forever. Cote had used targeted layoffs for permanent changes to Honeywell’s product portfolio after becoming CEO in 2002, divesting businesses that did not meet his requirement that each Honeywell business be in a “great position in... View Details
- 25 Aug 2022
- News
Up on the Corner
to name the building Madikizela, in honor of the late South African political activist Winnie Madikizela-Mandela, a symbol of Black female resilience.) The upper floors will contain well-appointed rentals, whose target market includes... View Details
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
is about saying, I am the scarce resource, and therefore I am valuable.” The business of busyness Marketers have already begun using such insights to target consumers, flattering them by implying how valuable their time is in order to... View Details
Keywords: by Michael Blanding
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
incumbents and where there are people who would like to do something but cannot access the available offering. By targeting these areas, you have a much greater chance of launching successfully a disruptive innovation that can transform a... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
fared poorly. Even fashion-forward discounters like Target have not done well. This doesn't necessarily mean consumers have lost their interest in upscale merchandise. Rather than returning to these same stores after the crisis, are... View Details
Keywords: by Martha Lagace
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
market need.” There were differences in how companies handled their founding stories, though. Virtually any startup goes through one or several iterations before hitting on the right product and the right target customer. The more... View Details
- 04 Apr 2012
- Research & Ideas
When Founders Recruit Friends and Family as Investors
grow: What types of hiring challenges will I face? Which investors should I try to target at my company's various stages of growth—and what challenges will they introduce? Will I be replaced as CEO at some point, and, if so, will I... View Details
Keywords: by Noam Wasserman
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
Brookings Institution has published two excellent books, Targeting the Computer and Creating the Computer, which provide excellent brief reviews of the industry's story into the 1970s. He has done so by focusing on the computer-making... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
The company launched surveys to help identify issues and prepare targeted measures. The CEO created a solidarity fund to which many leaders, as well as investors, have contributed. Similarly, the owners and managers of PrecisionCo, an... View Details
- Web
Harvard Business School
Development Center, and advising the student marketing association. In 1965, Fitzhugh moved to Pepsi-Cola, where he led the development of targeted marketing strategies. Fitzhugh consulted with major corporations and helped launch the... View Details
- 04 Feb 2013
- Research & Ideas
Are the Big Four Audit Firms Too Big to Fail?
likely to take risks. The audit giants might decide that their dwindling numbers make them increasingly visible targets for regulatory interventions and litigation, and they might become more risk averse. Additionally, with just a few... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
articles that journals don’t like, then you won’t get published in top journals and be an academic for long!” Research that targets a specific business problem runs the risk of appearing too narrow in focus to editors of general-purpose... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told Marketing Business in 1989, was to be "more readable without being... View Details
- 18 Oct 2013
- Working Paper Summaries