Selling - Publications - Faculty & Research

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

a large scale into selling refrigerated meat and dairy food from New Zealand and Australia to Europe. 3 The upshot was the creation of diversified 'investment groups,' or business groups in the terminology preferred here, around the... View Details

Keywords: by Geoffrey Jones

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details

Keywords: by Kristen Senz; Retail; Service

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

product. De Beers also used a consolidation strategy by creating a Central Selling Organization with exclusive contracts with diamond sellers, and also developed a club for the world’s premier diamond buyers, such as Tiffany & Co.,... View Details

Keywords: by Jay Fitzgerald

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to... View Details

Keywords: Sean Silverthorne

10 Dec 2013
Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology

July–August 2023
Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower

Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details

Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods

Citation

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May 2018
Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth

In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details

Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Retail Industry; Fashion Industry

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Judges - Alumni

Prior to Now, she co-founded Nourish, a patented children's product that was distributed through traditional and online retail channels. Lara Co-Authored the best selling book, "Level Up: Rise Above the Hidden Forces Holding your Business... View Details

26 Jul 2013
Working Paper Summaries

Accountability of Independent Directors-Evidence from Firms Subject to Securities Litigation

Keywords: by Francois Brochet & Suraj Srinivasan

07 Apr 2015
News

Warrior Spirit

a Friday night fight every week of the year. The challenges posed by that sort of expansion are not lost on Cui, a Canadian native and former ESPN executive whose successes include selling the X Games to Chinese officials who had never... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

instead of allocated in advance. Handelsbanken gives its branch managers the freedom to decide which products to sell and to set their own prices and discounts. (Branch managers know that whatever decisions they make about prices and... View Details

Keywords: by Loren Gary

15 Nov 2011
First Look

First Look: November 15

PublicationsTrue North Groups: A Powerful Path to Personal and Leadership Development Authors:Bill George and Doug Baker Publication:Berrett-Koehler Publishers, Inc., 2011 Abstract All too often, we find ourselves forced to confront life's challenges on our own. What... View Details

Keywords: Sean Silverthorne

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

purchases through the Patch dashboard. Patch also provides software solutions for carbon credit suppliers that allows them to sell their credits digitally. Varsha's role prior to HBS was Corporate Strategy at Indigo Ag. Laura Romine (MBA... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

First, the supply chain in health care is a mess. There are so many intermediaries selling to other people, and Amazon has done extremely well by streamlining the supply chain. So they must be thinking that the current insurers and other... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

trying to discern who influences the target player and to whom that player defers. For example, when we were advising a client who was eager to sell his company, we counseled him against his instincts to quickly open serious negotiations... View Details

Keywords: by Martha Lagace

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details

Keywords: by James Heskett; Advertising; Consumer Products

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

sustained growth while pursuing a strong export orientation provided the empirical backdrop for this approach. Government policy to achieve export-led growth is then essentially about findings ways to increase the ability to sell... View Details

Keywords: by Christian Ketels

01 Jun 1998
News

Simmons Family Endows Professorship

at the Salt Lake Tribune to try his hand at selling life insurance, eventually joined the bank as well. "My dad hired him because he was around so much," laughs Tibby, who left her job two weeks before their first child, Julia, was born.... View Details

Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

including The American Railroad Journal (established in 1832); the New York Times (1851); The Stockholder: Monitor of Finance and Industry (1862); The Commercial and Financial Chronicle (1865); and the Wall Street Journal (1889). Investment banking houses assisted... View Details

Publications