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Publications

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  • All HBS Web  (3,010)
    • People  (5)
    • News  (844)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)

Show Results For

  • All HBS Web  (3,010)
    • People  (5)
    • News  (844)
    • Research  (1,901)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,084)
← Page 74 of 3,010 Results →
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
Keywords: by Carmen Nobel; Consumer Products
  • Web

Historical Data & Sources - Business History

Set in Excel Carrefour: Countries of Operation Carrefour Kingdom of Saudi Arabia “Carrefour Exits Japan and Mexico,” BBC News, 10 March 2005 “Retailer Carrefour to Sell Stake in Greek Joint Venture,” BBC News, 15 June 2012 “About... View Details
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

book, he follows how the accelerators are used by Paul Davidson, a top sales executive at a B2B tech firm, who was grappling with sales growth decline. Davidson shared four goals at the start of building the company's agile network: work with a broader range of... View Details
Keywords: by Kim Girard
  • 31 Mar 2023
  • Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

universal system would likely require a substantial increase in taxes, the researchers say, which may be a hard sell for Americans. In considering the cost of health care, the researchers say that a basic bundle would have to examine the... View Details
Keywords: by Kasandra Brabaw; Insurance; Health
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel” explains, Narendran had to decide... View Details
Keywords: Jennifer Gillespie
  • Research Summary

Overview

Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

doing that, and waste a lot of money on sales and marketing trying to sell that wrong product," says Tom Eisenmann, a professor in the Entrepreneurial Management Unit at Harvard Business School. "It takes a lot of time, time... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see figure 1). [div... View Details
Keywords: by Danielle Kost
  • 01 Jun 1998
  • News

Simmons Family Endows Professorship

at the Salt Lake Tribune to try his hand at selling life insurance, eventually joined the bank as well. "My dad hired him because he was around so much," laughs Tibby, who left her job two weeks before their first child, Julia, was born.... View Details
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
  • March 24, 2014
  • Article

Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

By: James K. Sebenius
While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an... View Details
Keywords: Negotiations; Nuclear; Conflict Resolution; Winning Coalition; Blocking Coalition; Strategy; France; Germany; Iran; China; Great Britain; United States; Russia; Negotiation; International Relations; Conflict and Resolution; Public Administration Industry; France; Germany; Iran; China; Great Britain; United States; Russia
Citation
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Sebenius, James K. "Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran." ForeignPolicy.com (March 24, 2014).
  • Summer 2013
  • Article

A Tale of Two Stories: Sustainability and the Quarterly Earnings Call

By: Robert G. Eccles and George Serafeim
One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability, either in general or because the time frames in which it matters are too long. The response of... View Details
Keywords: Sustainability; Communication; Integrated Corporate Reporting; Investment; Environmental Sustainability
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Eccles, Robert G., and George Serafeim. "A Tale of Two Stories: Sustainability and the Quarterly Earnings Call." Journal of Applied Corporate Finance 25, no. 3 (Summer 2013): 66–77.
  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

its embrace of the Internet. Yet Bill Gates was able to quickly change strategy to allow the company to become a top competitor in selling Internet-related technologies and services. How did Microsoft accomplish this? A: In any industry... View Details
Keywords: by Sean Silverthorne
  • 02 Oct 2017
  • What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

statistical trading system; he handled administration and sales. Hedging was an important feature of the fund, since trading in commodities requires frequent short selling of commodities contracts. Registering the fund with the Securities... View Details
Keywords: by James L. Heskett; Financial Services
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 06 Jun 2007
  • Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

new shares you suddenly own of a company that you never intended to buy in the first place? Logic suggests that you would be likely to sell those shares. But research by Associate Professor Malcolm Baker, Professor Joshua Coval, and... View Details
Keywords: by Julia Hanna
  • 26 Jun 2013
  • News

How a Trivial Pursuit Became a Significant Case

negotiating licensing and royalty agreements. One key move involved persuading TV Guide, in exchange for increased royalties from additional sales, to carry free ads for stores that would sell the game. Drawing on his trusted contacts in... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade
  • Web

Negotiating - Alumni

else we can do to bring us closer together?") Share your professional and/or financial goals Keep a calm, business-like tone Avoid getting into a discussion of market rates with knowledgeable employers Keep HR informed NEVER STOP SELLING... View Details
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