Publications

April 1986 (Revised October 1986)
Case

Office Technology, Inc. (A1): Video Background

By: Michael Beer and Richard E. Walton

Keywords: Media; Technology

February 2003 (Revised July 2005)
Case

British Broadcasting Corporation (A): One BBC

By: Rosabeth M. Kanter and Douglas A Raymond

Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details

Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom

Educators

March 2007
Supplement

Sonoco Products Co.: Interview with Cindy Hartley, video

By: Boris Groysberg, David A. Thomas and David Lane

Keywords: Energy; Media; Energy Industry

December 2006
Supplement

Michael Jemal, CEO, Haier America--video

By: Tarun Khanna and Krishna G. Palepu

Keywords: Management; Media; Retail Industry

November 9, 1998
Article

Digital Media: Cutting through the Hype

By: J. A. Deighton and Patrick Barwise

Keywords: Media

October 2009
Supplement

ADR Choices Video (Alternative Dispute Resolution Vignettes)

By: James K. Sebenius and Michael A. Wheeler

Keywords: Media

June 2009 (Revised March 2010)
Teaching Note

The Newsprint Industry (TN)

By: Ramon Casadesus-Masanell

Teaching Note for [703404]. View Details

Keywords: Media

December 2006
Supplement

Dental Corp--video

By: Richard G. Hamermesh

Keywords: Media; Health Industry

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Media & Broadcasting

04 Nov 2016
News

No Grand Plan, but a Clear Mission

been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

Presidential election has enabled outsider candidates to capture the attention of millions through social media sound bites. Pull-marketing targeting ordinary voters for small contributions is the hallmark of the Sanders campaign.... View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

Profile

Beau D'Arcy

and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my book by... View Details

Keywords: Entertainment / Media; Entertainment / Media

Profile

Jackie Burgos

League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

January 2006 (Revised November 2007)
Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman

Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details

Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details

Keywords: by Avery Forman

Article

The Effectiveness and Targeting of Television Advertising

By: R. Shachar and B. Anand

Keywords: Media; Advertising

Read Now

September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry