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  • All HBS Web  (3,058)
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    • News  (903)
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    • Multimedia  (16)
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  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
  • January 1995 (Revised April 1996)
  • Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Communications Industry
Citation
Find at Harvard
Related
Sviokla, John J., and Steven M. Salzinger. "Wildfire." Harvard Business School Case 195-193, January 1995. (Revised April 1996.)
  • 21 Apr 2015
  • First Look

First Look: April 21

to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 18 Sep 2014
  • News

Room to grow: global expansion in the middle ground

consulting firm Shaldor, documents the specific strategies various companies pursued. As examples, by focusing on a neglected market segment, Netafim became the world leader in drip irrigation technology, while Teva Pharmaceutical created... View Details
  • October 2007
  • Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Communications Industry
Citation
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Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: Julia Hanna; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

    M. Kenneth Oshman

    AT&T in the market for office telephone equipment. Rolm’s rapid growth and market saturation caught the eye of IBM which acquired the firm in 1984 for over $1.25 billion. View Details
    Keywords: Communications

      Charles L. Brown

      returns to investors of 25%. In the process, he reinvigorated AT&T’s research and development efforts and continued to solidify AT&T’s 70% market share of long distance phone business. View Details
      Keywords: Communications
      • June 1981
      • Supplement

      AT&T Long Lines, Telemarketing, Video 3

      By: Benson P. Shapiro
      Keywords: Marketing Strategy; Communications Industry
      Citation
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      Related
      Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 3." Harvard Business School Video Supplement 881-513, June 1981.
      • 12 Sep 2005
      • Research & Ideas

      The Broadband Explosion: Thinking About a Truly Interactive World

      The world as we know it is about to change in many ways thanks to a "broadband explosion"—the coming together of real-time communication and rich media. Professors Robert Austin and Stephen Bradley discuss their new book by that... View Details
      Keywords: by Sara Grant; Communications; Communications; Communications
      • 19 Jul 2011
      • News

      Brightening the Future

      ecosystem that will improve access to electricity in off-grid communities across the globe. “It sounds complicated,” Ayala says, “but we set it up this way to have a globally scalable business model.” Stiftung Solarenergie Philippines,... View Details
      Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
      • 01 Sep 2003
      • News

      Globalization Revisited

      argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
      Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
      • June 2023 (Revised November 2024)
      • Case

      Collaboration Wars: Slack vs. Microsoft Teams 2023

      By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
      What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details
      Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Communications Industry; Communications Industry
      Citation
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      Yoffie, David B., Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. "Collaboration Wars: Slack vs. Microsoft Teams 2023." Harvard Business School Case 723-457, June 2023. (Revised November 2024.)
      • 27 Jul 2011
      • Research & Ideas

      Customer Loyalty Programs That Work

      to the customer's wants and needs. Two-way communication occurs at the third level with customer- or retailer-initiated feedback loops. “I think Nordstrom is a great example of a retailer that's doing it well” Alvarez has had hands-on... View Details
      Keywords: by Maggie Starvish; Retail
      • 25 Apr 2014
      • News

      In emerging economies, business opportunities provide lessons in leadership

      Even before a weeklong trip to Accra, Ghana, as part of the required MBA course Field Immersion Experiences for Leadership Development (FIELD), Australian Tim Leach (MBA 2015) knew that exposure to doing business in emerging markets would... View Details
      • 13 Nov 2018
      • News

      Building a New Real Estate Investment Model

      “You want to see positive economic changes in a community, but you don’t want people who have been committed to and living in the community for generations to be displaced,” Davis says. “We can prevent that by creating rental... View Details
      Keywords: April White; Real Estate
      • 01 Apr 2001
      • News

      Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan

      of the wildly successful American technology stock market. Launched last year as a joint venture between the U.S. Nasdaq, Japan’s Softbank Corporation, and thirteen leading Japanese and foreign brokerages, Nasdaq Japan aims to break the stranglehold of the dominant... View Details
      Keywords: Alejandro Reyes; Securities, Commodities, and Other Financial Investments; Finance
      • 01 Jun 2016
      • News

      Rethinking Housing in the Motor City

      single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details
      Keywords: April White
      • 26 Jun 2000
      • Research & Ideas

      Presentation Round-Up

      creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service. Web-based e-mail has become extremely... View Details
      Keywords: by Martha Lagace & Kenneth Liss; Communications; Communications; Communications
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