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- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (843)
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic audiences and engaging the... View Details
Keywords: Carmen Nobel
- January 1995 (Revised April 1996)
- Case
Wildfire
The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Communications Industry
Sviokla, John J., and Steven M. Salzinger. "Wildfire." Harvard Business School Case 195-193, January 1995. (Revised April 1996.)
- 21 Apr 2015
- First Look
First Look: April 21
to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 18 Sep 2014
- News
Room to grow: global expansion in the middle ground
consulting firm Shaldor, documents the specific strategies various companies pursued. As examples, by focusing on a neglected market segment, Netafim became the world leader in drip irrigation technology, while Teva Pharmaceutical created... View Details
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Communications Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
M. Kenneth Oshman
AT&T in the market for office telephone equipment. Rolm’s rapid growth and market saturation caught the eye of IBM which acquired the firm in 1984 for over $1.25 billion. View Details
Keywords: Communications
Charles L. Brown
returns to investors of 25%. In the process, he reinvigorated AT&T’s research and development efforts and continued to solidify AT&T’s 70% market share of long distance phone business. View Details
Keywords: Communications
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 3." Harvard Business School Video Supplement 881-513, June 1981.
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
The world as we know it is about to change in many ways thanks to a "broadband explosion"—the coming together of real-time communication and rich media. Professors Robert Austin and Stephen Bradley discuss their new book by that... View Details
- 19 Jul 2011
- News
Brightening the Future
ecosystem that will improve access to electricity in off-grid communities across the globe. “It sounds complicated,” Ayala says, “but we set it up this way to have a globally scalable business model.” Stiftung Solarenergie Philippines,... View Details
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
- June 2023 (Revised November 2024)
- Case
Collaboration Wars: Slack vs. Microsoft Teams 2023
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details
Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Communications Industry; Communications Industry
Yoffie, David B., Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. "Collaboration Wars: Slack vs. Microsoft Teams 2023." Harvard Business School Case 723-457, June 2023. (Revised November 2024.)
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
to the customer's wants and needs. Two-way communication occurs at the third level with customer- or retailer-initiated feedback loops. “I think Nordstrom is a great example of a retailer that's doing it well” Alvarez has had hands-on... View Details
- 25 Apr 2014
- News
In emerging economies, business opportunities provide lessons in leadership
Even before a weeklong trip to Accra, Ghana, as part of the required MBA course Field Immersion Experiences for Leadership Development (FIELD), Australian Tim Leach (MBA 2015) knew that exposure to doing business in emerging markets would... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
“You want to see positive economic changes in a community, but you don’t want people who have been committed to and living in the community for generations to be displaced,” Davis says. “We can prevent that by creating rental... View Details
- 01 Apr 2001
- News
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan
of the wildly successful American technology stock market. Launched last year as a joint venture between the U.S. Nasdaq, Japan’s Softbank Corporation, and thirteen leading Japanese and foreign brokerages, Nasdaq Japan aims to break the stranglehold of the dominant... View Details
- 01 Jun 2016
- News
Rethinking Housing in the Motor City
single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details
Keywords: April White
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service. Web-based e-mail has become extremely... View Details