Market Share - Publications - Faculty & Research

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

people who share their views. However, getting their compliance is crucial to achieving herd immunity. For that reason, we recommend a two-pronged effort: Educate to reduce uncertainty. First, we recommend employing trusted... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

28 Jun 2011
First Look

First Look: June 28

and George Serafeim Publication:Journal of Finance (forthcoming) Abstract In tests of the equity market timing theory of external finance, the prior literature has used overvaluation identifiers such as high market-to-book and high prior... View Details

Keywords: Sean Silverthorne

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted that, “In developed View Details

Keywords: by James Heskett; Web Services; Information Technology

20 Jan 2023
News

Free Spirits

looks out over the sea of guests gathered on the California coast. From across the room she locks eyes with Mariah Wood (MBA 2022). Together, Royle and Wood cofounded Tilden Cocktails, which is sharing the spotlight for a moment. Everyone... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

04 Feb 2013
Research & Ideas

Are the Big Four Audit Firms Too Big to Fail?

the risks of failure. Adding to this concern is that even as the number of mega audit firms has contracted from eight in the 1980s to four today, their combined market share remains formidable, especially in... View Details

Keywords: by Martha Lagace; Accounting

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

belonging or exclusion), resource (providing survival), and control—describe 70 percent of our inner feelings. The objective is to find deep metaphors that individuals share in common (a true market segment... View Details

Keywords: by Jim Heskett

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

Citation

Find at Harvard

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details

Keywords: Carmen Nobel

12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

workers' different socioeconomic environments, the amount of monitoring that managers performed, and employee characteristics such as how many people typically worked in the stores. Is There A Payoff? As expected, Sandino and Chen confirmed that overpaying workers... View Details

Keywords: by Kim Girard; Retail

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

Competing arguments become difficult to judge, since advocates will suggest using those measures (net income, return on capital, market presence, share of mind, and so on) that favor their preferred... View Details

Keywords: by David A. Garvin & Michael A. Roberto

01 Aug 1998
News

High Honors

expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details

19 Jul 2012
Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

field studies, researchers tend to think that workers submit resumes to open positions. In fact, scholars have learned a lot about discrimination in labor markets by sending resumes to job postings to see who gets called back and who... View Details

Keywords: by Michael Blanding; Employment

Web

History - Entrepreneurship

businesses. Most graduates wait until they have a high potential idea they are truly passionate about. Often, such ideas come through in-depth experience in a market and exposure to unsatisfied customer needs – experience that may be... View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

77 percent of its profits from outside North America. But Goizueta's strategy soon ran into trouble, due in large part to the Asian currency crisis. By the end of 1999, when Douglas Daft took the reins, earnings had slumped, and Coke's stock had lost nearly one-third... View Details

Keywords: by Pankaj Ghemawat

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

portfolios. They examined all companies that held at least one drug patent on the market as of 2003. The researchers focused mainly on small-molecule drugs, not biologics. That’s because of how the compounds are structured chemically. The... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

29 Sep 2009
First Look

First Look: September 29

retention rates over one-, two-, and three-year horizons. The documented relationship between the use of online banking and customer retention remains positive even after controlling for self-selection into the online channel. We also find evidence that future View Details

Keywords: Martha Lagace

Publications