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  • All HBS Web  (8,679)
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  • October 1988 (Revised October 1989)
  • Background Note

Aspects of Marketing Organization: An Introduction

By: Frank V. Cespedes
Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers how the nature... View Details
Keywords: Marketing Strategy
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Cespedes, Frank V. "Aspects of Marketing Organization: An Introduction." Harvard Business School Background Note 589-062, October 1988. (Revised October 1989.)
  • Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
  • 07 Sep 2012
  • News

What Every Nonprofit Board Needs to Know

    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; asset management; asset management; asset management; asset management; asset management
    • 09 Jul 2010
    • Working Paper Summaries

    The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

    Keywords: by Alnoor Ebrahim & V. Kasturi Rangan

      Carliss Y. Baldwin

      Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

      Keywords: computer; electronics; software
      • 31 Oct 2018
      • What Do You Think?

      What is the Function of Fear in Leadership?

      PeopleImages What kinds of fear, if any, are appropriate in leading others? Fear has a place in leading and managing others. But if used for short-term achievement, as a negative motivator, or as a source of power over others, it can have... View Details
      Keywords: by James Heskett
      • November 2022
      • Case

      Goonj: Growing in the Face of a Pandemic

      By: V. Kasturi Rangan and Priyank Narayan
      Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
      Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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      Rangan, V. Kasturi, and Priyank Narayan. "Goonj: Growing in the Face of a Pandemic." Harvard Business School Case 523-051, November 2022.
      • Video

      2019 G&WS: L. Taylor Phillips (New York University) Presents Flash Talk: "Allies for Whom? The Selfish & Selfless Underlying Allyship Engagement”

      • 2019
      • Flash Talks

      Allies for Whom? The Selfish & Selfless Underlying Allyship Engagement

      • 2008
      • Book

      Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

      By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
      Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
      Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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      Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
      • October 13, 2021
      • Editorial

      How Companies Can Improve Employee Engagement Right Now

      By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans
      A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details
      Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance
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      Stein, Daniel, Nick Hobson, Jon M. Jachimowicz, and Ashley Whillans. "How Companies Can Improve Employee Engagement Right Now." Harvard Business Review (website) (October 13, 2021).
      • 23 Feb 2017
      • Video

      The HBS Leadership Fellows Program

        Hybrid Work’s Sweet Spot

        As organizations across the United States wrestle with post-COVID office policies, researchers at Harvard Business School (HBS) present evidence for an optimally productive blended office-and-home schedule. Their findings may help managers cope with the shift to... View Details
        • October 2019
        • Supplement

        Harlem Capital: Changing the Face of Entrepreneurship (B)

        By: George Serafeim
        The (B) case describes Tingle and Pierre-Jacques’ decision to commit fully to Harlem Capital as their post-graduation job. The case explores the results of their fundraising efforts, new strategic partnerships, and how they plan to “build the market” in order to... View Details
        Keywords: Impact Investing; Gender Bias; Gender Inequality; Minority Representation; Entrepreneurial Finance; Investment Management; Investing; Inequality; Venture Capital; Entrepreneurship; Diversity; Gender; Equality and Inequality; Equity; Mission and Purpose; Investment Funds; Financial Services Industry
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        Serafeim, George, and David Freiberg. "Harlem Capital: Changing the Face of Entrepreneurship (B)." Harvard Business School Supplement 120-041, October 2019.
        • 20 May 2013
        • News

        HBS Hosts Global Health Competition

        • 05 Nov 2018
        • News

        Using Experiments to Launch New Products

          Martin A. Sinozich

          Martin Sinozich is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in both MBA and Executive Education programs.  For first-year MBAs, Martin teaches in Field Global Immersion, a required course that... View Details

          • 01 Jan 2003
          • News

          • 17 Dec 2019
          • News

          Under Pressure, OXXO Rethinks the Convenience Store

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