Publications

April 2010 (Revised September 2011)
Case

Malaysia: People First?

By: Diego A. Comin and John Abraham

On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details

Keywords: Globalized Economies and Regions; Problems and Challenges; Crime and Corruption; Developing Countries and Economies; Development Economics; Emerging Markets; Transformation; Governing Rules, Regulations, and Reforms; Wealth and Poverty; Equality and Inequality; Malaysia

November 2009
Case

An Entrepreneur's Journey: Simi Nwogugu

By: John A. Davis and Shirley Spence

This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web

June 2008
Supplement

Mike Corbin: Closing the Corbin-Pacific Case - video

By: John A. Davis and Courtney Sampson

An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details

Keywords: Manufacturing Industry; Motorcycle Industry

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

Find at Harvard

September 2006
Teaching Note

Trinity Crystal (TN)

By: John A. Davis and Courtney Sampson

Teaching Note to (898-066). View Details

Keywords: Family and Family Relationships; Family Ownership; Entrepreneurship

June 2006
Case

Matthew B. Hunter

By: John A. Davis and Deepak Malhotra

Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details

Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process

2007
Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web

Read Now

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil

Find at Harvard

2008
Chapter

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, Peter Tufano and John Thompson

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

Read Now

September 2004 (Revised February 2010)
Supplement

The Passion of the Christ (B)

By: John A. Quelch, Anita Elberse and Anna Harrington

Supplements the (A) case. View Details

Keywords: Religion

31 Mar 2009
First Look

First Look: March 31, 2009

of indirect agency on purchase intentions. Milestones in Marketing Authors:John A. Quelch and Katherine Jocz Publication:Business History Review 82, no. 4 (winter 2008): 827-838 Abstract Marketing flourished... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

participants realized the importance of studying new issues such as entrepreneurial finance, creativity, and management. William A. Sahlman, William Poorvu, and former HBS faculty member John J. Kao all... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

world for the better over the next two years, and will prepare us for the inevitable pandemics that follow. William A. Sahlman is a Baker Foundation Professor and the Dimitri V. D'Arbeloff - MBA Class of 1955 Professor of Business... View Details

Keywords: by Danielle Kost

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

but we always have to keep our integrity, values, and goals." Clark Phippen assured us that leadership is up to the task, saying that "true leaders can easily address the challenges you describe without the 'academic' complexity you and View Details

Keywords: by James Heskett

fall 1991
Article

Restoring Credibility to Retail Pricing

By: G. K. Ortmeyer, J. A. Quelch and W. J. Salmon

Keywords: Sales; Price