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  • Winter 2022
  • Article

Leading Disruption in a Legacy Business: A Compelling Growth Ambition Is a Critical Enabler for New Ventures

By: Andy Binns, Michael Tushman and Charles O'Reilly
Leading innovation in established corporations is difficult. Active inertia and dynamic conservatism are real. Still, leaders can drive disruptive ventures from inside large corporations. These leaders ideate, incubate, and scale innovations, much as an entrepreneur... View Details
Keywords: Disruptive Innovation; Innovation and Management; Leading Change; Organizational Change and Adaptation; Business Model
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  • December 2014 (Revised July 2021)
  • Case

Discovery Limited

By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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  • June 2011 (Revised May 2012)
  • Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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    Christina R. Wing

    Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details

    • 06 Jan 2016
    • What Do You Think?

    Why Do Leaders Get Their Timing Wrong?

    objective observer? At Zappos, CEO Tony Hsieh became enamored with several concepts around the innovative idea of replacing managers (except himself) with “circles,” some 300 groups of self-selected... View Details
    Keywords: by James Heskett; Auto; Fashion
    • 2 Sep 2021
    • Interview

    Amy Edmondson

    By: Amy C. Edmondson and Deepak Jayaraman
    Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. Amy has been recognized by the biannual Thinkers50 global ranking of management thinkers since 2011, and most recently was ranked #3 in 2019. She studies teaming,... View Details
    Keywords: Psychological Safety; Organizational Culture; Communication; Performance Effectiveness
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    • 18 Apr 2000
    • Research & Ideas

    Learning in Action

    they were interviewed in-depth about how they went about their work and, specifically, what they did to be more productive. Using these insights, the Bell Labs team designed an innovative hands-on training program, which the star... View Details
    Keywords: by David A. Garvin
    • June 2022
    • Article

    The Use and Misuse of Patent Data: Issues for Finance and Beyond

    By: Josh Lerner and Amit Seru
    Patents and citations are powerful tools for understanding innovation increasingly used in financial economics (and management research more broadly). Biases may result, however, from the interactions between the truncation of patents and citations and the changing... View Details
    Keywords: Patents; Analytics and Data Science; Corporate Finance; Research
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    • 15 Sep 2016
    • News

    Competing Against Luck

    • Jun 06 2016
    • Interview

    Leading From Your Strengths

    • Mar 23 2015
    • Interview

    The Perfect Learning Environment

    • September 2020 (Revised May 2024)
    • Case

    Hot Wheels: Launching The Mixed Play Experience

    By: Elie Ofek, Andres Terech and Nicole Tempest Keller
    Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
    Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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    • 27 Nov 2013
    • News

    Harvard Business School Faculty Dominate 2013 “Thinkers 50” List

    • December 1974 (Revised February 1985)
    • Case

    Southwest Airlines (A)

    Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
    Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas
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    • 08 Apr 2011
    • News

    Harvard Business School Social Enterprise Initiative Adds Six Experts to Advisory Board

    • January 2004 (Revised July 2006)
    • Case

    Mondavi Winery

    Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details
    Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry
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      Magie Cheng

      Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
      • 2025
      • Working Paper

      Code-Washing: Evidence from Open-Source Blockchain Startups

      By: Ofir Gefen, Daniel Rabetti, Yannan Sun and Che Zhang
      This study examines startups' management of source code repositories, distinguishing authentic developers ("code-producers''), from those inflating activity to mislead investors ("code-washers''). Using global blockchain startup and GitHub data, we find that... View Details
      Keywords: Entrepreneurial Finance; Open Source Distribution; Business Startups
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      • February 2005 (Revised June 2007)
      • Case

      Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

      By: V. Kasturi Rangan and Rohithari Rajan
      With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
      Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India
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      • Article

      How History Shaped the Innovator's Dilemma

      By: Tom Nicholas
      In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of... View Details
      Keywords: Clayton Christensen; Impact; Innovation and Invention; Disruptive Innovation; Research
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