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  • 22 Apr 2019
  • Working Paper Summaries

Government Technology Policy, Social Value, and National Competitiveness

Keywords: by Frank Nagle
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; North America
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  • 19 Oct 2021
  • Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

inflationary pressure. In the last recession, they saw tremendous growth because we didn’t have a lot of inflation. A lot of people went to them because it’s like, “Oh, I can get lower-cost goods here.” So this is going to be a test for... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Retail
  • 08 Mar 2016
  • Video

Educating Global Leaders in China

  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

perfect set of slides to convince investors to back you and your venture. The authors, veterans of the startup world, show you how to create a compelling pitch deck and how to plan View Details
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

Geoffrey Jones A second major influence on the diversification strategies of the trading companies was the boom in commodity prices. Industrialization in Europe and the United States stimulated a worldwide... View Details
Keywords: by Geoffrey Jones
  • August 2018 (Revised June 2019)
  • Case

Oaktree: Pierre Foods Investment

By: Victoria Ivashina and Mike Harmon
This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details
Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring
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  • 01 Jun 2003
  • News

South Florida and Minnesota Launch Community Programs

Executive Education program Strategic Perspectives in Nonprofit Management. Past recipients have included Janice Price, president and CEO of The Kimmel Center for the Performing Arts, View Details
Keywords: Alumni groups; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
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  • 2024
  • Report

The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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  • 01 Dec 2022
  • News

Educating, Connecting, and Mobilizing Around Climate Change

relevant convenings. We look forward to working with BiGS on this.” As part of this strategy, the BEI contributes to the development of curricula in both the MBA Program and Executive Education. Toffel notes... View Details
Keywords: Jennifer Gillespie
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

operations leader and former management consultant, specializing in growth strategy and operational efficiency. Gibson View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

having a networking strategy is the game-changer that can allow you to advance more effectively? Smart networking is about building relationships. Networking is more about coffee and less about cocktails.... View Details
  • June 1991 (Revised May 1995)
  • Case

Jay Gould and the Coming of Railroad Consolidation

Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry. View Details
Keywords: Rail Transportation; Industry Growth; Consolidation; Rail Industry; United States
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  • November 2011 (Revised August 2012)
  • Case

Healthymagination at GE Healthcare Systems

By: Vineet Kumar and V. Kasturi Rangan
Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus... View Details
Keywords: Innovation and Invention; Product Marketing; Marketing Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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  • November 2003 (Revised March 2004)
  • Case

Dewberry Capital

By: William J. Poorvu
In 2003, key executives of Dewberry Capital, a fast-growing, Atlanta-based real estate company, are evaluating their growth strategy and the resultant organizational issues. John Dewberry, the entrepreneurial founder of the firm, has developed a portfolio of... View Details
Keywords: Buildings and Facilities; Selection and Staffing; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Real Estate Industry; Atlanta
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  • February 2025
  • Tutorial

Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk

By: Michael W. Toffel and Spencer Glendon
In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details
Keywords: Risk; Uncertainty; Modeling; Climate Change; Adaptation; Risk and Uncertainty; Risk Management
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  • March 2023
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Growth and Development Strategy; Environmental Sustainability; Product Positioning; Business Model; Apparel and Accessories Industry; Consumer Products Industry; Europe
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  • February 2001 (Revised December 2002)
  • Case

Marshall Field and the Rise of the Department Store

By: Nancy F. Koehn
Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the... View Details
Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago
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  • 01 Sep 2020
  • News

Alumni and Faculty Books for September 2020

this growth is inevitable as the divide between man and machine blurs. Hot Stocks: Investing for Impact and Profit in a Warming World by James Ellman (MBA 1994) Rowman &... View Details