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      • March 2010 (Revised August 2010)
      • Supplement

      Systems Infrastructure at Google (B)

      By: Linda A. Hill and Emily Stecker
      This case is a thick description of how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's use of encouraging two teams of engineers to develop competing... View Details
      Keywords: Innovation Leadership; Infrastructure; Management Teams; Leadership Development; Information Technology Industry
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      Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (B)." Harvard Business School Supplement 410-111, March 2010. (Revised August 2010.)
      • 2010
      • Book

      Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]

      By: Geoffrey Jones
      Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us... View Details
      Keywords: Business History; Business Growth and Maturation; Multinational Firms and Management; Corporate Strategy; Organizational Culture; Globalization; Brands and Branding; Consumer Products Industry
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      Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
      • February 2010 (Revised September 2011)
      • Case

      Local Motors: Designed by the Crowd, Built by the Customer

      By: Michael I. Norton and Jeremy Dann
      In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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      Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
      • February 2010 (Revised December 2010)
      • Case

      Google Inc. (Abridged)

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
      • February 2010
      • Case

      Go Mobile: The Phirbol Franchise

      By: Rajiv Lal and Natalie Kindred
      To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
      Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
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      Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
      • February 2010
      • Case

      Shurgard Self-Storage: Expansion to Europe (Abridged)

      By: Richard G. Hamermesh
      Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
      Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe
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      Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.
      • February 2010 (Revised November 2012)
      • Case

      Indus Towers: Collaborating with Competitors on Infrastructure

      By: Ranjay Gulati, Francisco de Asis Martinez-Jerez, V.G. Narayanan and Rachna Tahilyani
      The case describes the formation of Indus Towers, the largest telecom tower company in the world that has a joint venture created to build and manage the passive infrastructure of wireless telecom operators by bringing together three competitors in India's tough... View Details
      Keywords: Joint Ventures; Cost Management; Infrastructure; Alliances; Competition; Cooperation; Telecommunications Industry; India
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      Gulati, Ranjay, Francisco de Asis Martinez-Jerez, V.G. Narayanan, and Rachna Tahilyani. "Indus Towers: Collaborating with Competitors on Infrastructure." Harvard Business School Case 110-057, February 2010. (Revised November 2012.)
      • February 2010
      • Background Note

      Millipore Background Note

      By: Elie Ofek and Natalie Kindred
      This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details
      Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry
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      Ofek, Elie, and Natalie Kindred. "Millipore Background Note." Harvard Business School Background Note 510-059, February 2010.
      • February 2010 (Revised June 2011)
      • Case

      SEWA Trade Facilitation Center: Changing the Spool

      By: Mukti Khaire and Kathleen L. McGinn
      The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of... View Details
      Keywords: Cooperative Ownership; For-Profit Firms; Gender; Business Model; Organizational Change and Adaptation; Nonprofit Organizations; Arts; Entrepreneurship; Economic Growth; Growth and Development Strategy; Consumer Products Industry; India
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      Khaire, Mukti, and Kathleen L. McGinn. "SEWA Trade Facilitation Center: Changing the Spool." Harvard Business School Case 810-044, February 2010. (Revised June 2011.)
      • January 2010 (Revised April 2011)
      • Case

      Google Inc.

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
      • January 2010
      • Case

      Pratham - Every Child in School and Learning Well

      By: Srikant M. Datar, Stacey M. Childress, Rachna Tahilyani and Anjali Raina
      The case focuses on how Pratham, a non-governmental organization, provided quality education to underprivileged children in India by collaborating with the government. It focuses on the problem Madhav Chavan, the founder, is trying to solve, the contributing factors... View Details
      Keywords: Non-Governmental Organizations; Collaborative Innovation and Invention; Social and Collaborative Networks; Performance Evaluation; Change Management; Organizational Design; Early Childhood Education; Management Systems; Strategy; Quality; Education Industry; India
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      Datar, Srikant M., Stacey M. Childress, Rachna Tahilyani, and Anjali Raina. "Pratham - Every Child in School and Learning Well." Harvard Business School Case 110-001, January 2010.
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • Article

      A Choice Prediction Competition for Market Entry Games: An Introduction

      By: Ido Erev, Eyal Ert and Alvin E. Roth
      A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
      Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
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      Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
      • January 2010
      • Journal Article

      A Choice Prediction Competition: Choices from Experience and from Description

      By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
      Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
      Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
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      Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
      • Article

      Are Self-service Customers Satisfied or Stuck?

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details
      Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)
      • Article

      Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements

      By: Malcolm Baker, Lubomir Litov, Jessica Wachter and Jeffrey Wurgler
      We consider measures of stock-picking skill of mutual fund managers based on the earnings announcement returns of the stocks that they hold and trade. Relative to standard approaches, this approach focuses on an especially informative subset of the returns data,... View Details
      Keywords: Competency and Skills; Stocks; Investment Return; Investment Funds; Earnings Management
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      Baker, Malcolm, Lubomir Litov, Jessica Wachter, and Jeffrey Wurgler. "Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements." Journal of Financial and Quantitative Analysis 45, no. 5 (October 2010): 1111 –1131.
      • Article

      Five Ways to Bungle a Job Change

      By: Boris Groysberg and Robin Abrahams
      The article focuses on career development and job change. The challenges, transaction costs, and risks associated with job moves are discussed. The authors' research with executives is noted. The mistakes in career development that job hunters make are not doing enough... View Details
      Keywords: Change; Resignation and Termination; Job Search; Managerial Roles; Personal Development and Career; Strategic Planning
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      Groysberg, Boris, and Robin Abrahams. "Five Ways to Bungle a Job Change." Harvard Business Review 88, nos. 1/2 (January–February 2010): 137–140.
      • 2010
      • Book

      Government and Markets: Toward a New Theory of Regulation

      By: Edward J. Balleisen and David A. Moss
      After two generations of emphasis on governmental inefficiency and the need for deregulation, we now see growing interest in the possibility of constructive governance, alongside public calls for new, smarter regulation. Yet there is a real danger that regulatory... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Government and Politics; Markets; Business and Government Relations; Research
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      Balleisen, Edward J., and David A. Moss, eds. Government and Markets: Toward a New Theory of Regulation. Cambridge: Cambridge University Press, 2010.
      • Article

      How to Bounce Back from Adversity

      By: Joshua D. Margolis and Paul G. Stoltz
      The article focuses on how companies can be managed to overcome adversity with resilience. The characteristics of resilient managers who provide leadership for their teams and can build resilience in their employees are discussed. The manager's ability to shift... View Details
      Keywords: Competency and Skills; Leadership; Crisis Management; Managerial Roles; Behavior; Cognition and Thinking
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      Margolis, Joshua D., and Paul G. Stoltz. "How to Bounce Back from Adversity." Harvard Business Review 88, nos. 1/2 (January–February 2010).
      • 2010
      • Chapter

      Leadership and History

      By: Walter A. Friedman
      Historians have written a lot about business leaders, especially successful ones. In fact, rags-to-riches stories have come to embody the philosophy of America itself, yet the term "business leadership" was rarely used until the early twentieth century. This chapter... View Details
      Keywords: Entrepreneurship; History; Leadership
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      Friedman, Walter A. "Leadership and History." Chap. 11 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
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