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  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

hours available to maximize ad revenue—the shift to popular content crowds out niche shows. (The researchers did not study the effects on viewing habits created by digital video recorders and on-demand programming.) Online, there are no... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

seen before. More people are employed today, so it would be harder to start those kinds of businesses. The opportunities are different when you’re at the economic bonanza. This article was featured in the HBS Digital Initiative's The New... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • August 2019 (Revised October 2019)
  • Supplement

Preserving Trust at Care.com (B)

By: Krishna G. Palepu and Julia Kelley
The (B) case describes the company’s response and subsequent developments. View Details
Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Web

Site Credits - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • Profile

Shaila Ittycheria

core set of skills in finance," says Shaila, "but became more intrigued by the business groups' strategy teams." She joined the Online Services Group to work on acquisitions strategies. By the time she left, Shaila was a... View Details
  • 03 Nov 2021
  • Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

Aveeram WindBeing Responsible Towards the Environment Is a Great Financial Investment+Jennifer Tisdel Schorsch (MBA 1992) President, Water.orgIntegrate Water Strategy into Business Strategy+Michael Skelly (MBA 1991) CEO, Grid UnitedRise... View Details
  • Web

Native American Heritage Month | Baker Library

Research Resources Dive into Tribal Business News , a digital publication delivering in-depth stories, analysis, and business intelligence on all aspects of Native business and economic development activities. Browse the American... View Details
  • Web

Introduction - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Sep 2008
  • News

Say “Green Cheese”

HOUSENBOLD: Picture perfect. All over America, shoeboxes full of print photos are gathering dust. But hard copy is not dead: There’s a growing demand for homemade picture books and scrapbooks whose pages people can design online themselves and fill with their own View Details
Keywords: News, Library, Internet, and Other Services; Information; Printing and Related Support Activities; Manufacturing
  • January 2014 (Revised June 2014)
  • Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe
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  • October 2001
  • Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany
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  • 08 Dec 2015
  • First Look

December 8, 2015

pre-condition. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316070-PDF-ENG Harvard Business School Case 515-115 Akbank: Options in Digital Banking This case discusses the digitalization View Details
Keywords: Sean Silverthorne
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

companies laying off employees to acknowledge the fact that they made a historic mistake. Something went wrong in your internal forecasting, either the demand you over-confidently predicted or the strategy you assumed would work. That... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • Web

Africa - Global Activities 2021

Emory University, to work at McKinsey & Company. There she was responsible for strategy due diligence and planning for financial services and public sector clients in Africa and the Middle East. “I discovered a pathway to economic... View Details
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
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  • Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
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  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

failure tolerance has an equilibrium price—in terms of an investor's required share of equity—that increases in the level of radical innovation. Financiers with investment strategies that tolerate early failure will endogenously choose to... View Details