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Show Results For
- All HBS Web
(4,539)
- People (7)
- News (1,016)
- Research (2,167)
- Events (55)
- Multimedia (95)
- Faculty Publications (1,722)
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- August 2021 (Revised September 2022)
- Case
Patch Technology: Making It Easy to Do the Right Thing
By: Tomomichi Amano, Robert J. Dolan and Carol Zhang
In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details
Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Case 522-037, August 2021. (Revised September 2022.)
- 2003
- Other Unpublished Work
Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers
By: Alan MacCormack
MacCormack, Alan. "Evaluating Total Cost of Ownership for Software Platforms: Comparing Apples, Oranges, and Cucumbers." AEI-Brookings Joint Center for Regulatory Studies Related Publication, April 2003.
- 2023
- Working Paper
Scapegoating and Discrimination in Times of Crisis: Evidence from Airbnb
By: Michael Luca, Elizaveta Pronkina and Michelangelo Rossi
We present evidence that discrimination against Asian-American Airbnb users sharply increased at the
start of the COVID-19 pandemic. Using a DiD approach, we find that hosts with distinctively Asian
names experienced a 20 percent decline in guests relative to hosts... View Details
Keywords: Discrimination; Behavioral Economics; Market Design; Health Pandemics; Prejudice and Bias; Digital Platforms; Design
Luca, Michael, Elizaveta Pronkina, and Michelangelo Rossi. "Scapegoating and Discrimination in Times of Crisis: Evidence from Airbnb." Harvard Business School Working Paper, No. 23-012, August 2022. (Revised March 2023.)
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- January 2019 (Revised November 2020)
- Case
Ribbon Home: iBacking for Real Estate
By: Marco Di Maggio and Sarah Gulick
In November 2018, Shaival Shah, the founder and CEO of Ribbon Home had to decide on the next steps for the company. Ribbon had introduced a program that backs consumers with cash offers without creating a loan structure in order to help them compete with iBuyers, such... View Details
Keywords: Consumers; Real Estate; Property; Finance; Digital Platforms; Business Model; Decision Making; Real Estate Industry; Technology Industry
Di Maggio, Marco, and Sarah Gulick. "Ribbon Home: iBacking for Real Estate." Harvard Business School Case 219-059, January 2019. (Revised November 2020.)
- January 2017
- Background Note
Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
- April 2015 (Revised December 2015)
- Case
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details
Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia
Edelman, Benjamin, and Wei Sun. "Resuscitating Monitter." Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (request a courtesy copy.)
- July 2023
- Article
Marketplace Scalability and Strategic Use of Platform Investment
By: Jin Li, Gary Pisano, Richard Xu and Feng Zhu
The scalability of a marketplace depends on the operations of the marketplace platform as well as its sellers’ capacities. In this study, we explore one strategy that a marketplace platform can use to enhance its scalability: providing an ancillary service to sellers.... View Details
Li, Jin, Gary Pisano, Richard Xu, and Feng Zhu. "Marketplace Scalability and Strategic Use of Platform Investment." Management Science 69, no. 7 (July 2023): 3958–3975.
- May 2019
- Teaching Note
Upwork: Creating the Human Cloud/Upwork in 2019
By: David B. Yoffie
This teaching note serves as a guide to teaching: Upwork: Creating the Human Cloud and Upwork in 2019. View Details
- March 2020
- Module Note
Scaling and Sustaining Platform Businesses
By: Feng Zhu
Keywords: Platform Businesses; Platform Disruption; Platforms; Digital Platforms; Technology Industry
Zhu, Feng. "Scaling and Sustaining Platform Businesses." Harvard Business School Module Note 620-108, March 2020.
- December 2019
- Article
El negocio de las plataformas
By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "El negocio de las plataformas." Harvard Deusto Business Review, no. 295 (December 2019): 6–12.
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- January 2011 (Revised June 2011)
- Case
Intellectual Property Intermediaries
By: Andrei Hagiu
During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details
Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry
Hagiu, Andrei. "Intellectual Property Intermediaries." Harvard Business School Case 711-486, January 2011. (Revised June 2011.)
- 2023
- Working Paper
Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition
By: Timo O. Vuori and Michael L. Tushman
Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s
strategic decision making at a platform transition. We describe the senior team’s emotional response to
this transition and the impact of these emotions on their... View Details
Vuori, Timo O., and Michael L. Tushman. "Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition." Harvard Business School Working Paper, No. 23-054, March 2023.
- August 2018 (Revised February 2022)
- Case
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies.... View Details
Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom
Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (B)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (B)." Harvard Business School Case 806-127, March 2006. (Revised February 2007.)
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
for a period as medical residents turn over in teaching hospitals. Who Drives Digital Innovation? Evidence from the US Medical Device IndustryDoes large-scale technological change characteristic of an industrywide View Details
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- March 2013
- Article
Do You Really Want to Be an eBay?
By: Andrei Hagiu and Julian Wright
Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay),... View Details
Hagiu, Andrei, and Julian Wright. "Do You Really Want to Be an eBay?" Harvard Business Review 91, no. 3 (March 2013): 102–108.