Customer Value and Value Chain - Publications - Faculty & Research

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

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Technology & Operations Management Awards & Honors - Faculty & Research

Science Best Paper Award in Operations Management for "Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits" with David R. Bell and Santiago Gallino. Antonio Moreno : Finalist for the... View Details

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Disruptive Innovation Online Course | HBS Online

Key Concepts Become fluent in disruptive innovation theory Assess new opportunities and potential threats Discover jobs to be done and develop frameworks to better understand View Details

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Sustainable Business Strategy Course | HBS Online

purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change. 3 weeks 7-9 hours per week 3 modules Self-Paced with regular deadlines... View Details

25 Jun 2013
First Look

First Look: June 25

necessary. Yet IP address transfer rules also need to facilitate purchase by the networks that need the addresses most, from the networks that value them least. We propose a market rule that avoids excessive fragmentation while almost... View Details

Keywords: Anna Secino

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

chain of custody certification, provide documented traceability so manufacturers, brands, and companies can trust the quality and the origin of the material they are using.... View Details

Keywords: Margie Kelley

Blog

Leading Successful Digital Transformation

leaders to examine and potentially transform all aspects of their business—strategy, value chain, customer interaction, and organization... View Details

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

decision theory in which we were advised to construct decision trees, mapping outcomes, attaching values to each one, and estimating probabilities that various combinations of outcomes might occur. Judgment... View Details

Keywords: by James Heskett

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HBS - Financials | Supplemental Financial Information

present over the future in a manner inconsistent with an endowment's fundamental purpose of maintaining intergenerational equity. The University executes on this obligation in determining each year's endowment payout rate—that is, the percentage of the endowment's fair... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

That is why we introduced pep+ (PepsiCo Positive), our strategic end-to-end transformation, with sustainability at the center of how we will create value for our shareholders and all our stakeholders.... View Details

15 Dec 2003
Research & Ideas

The New Global Business Manager

just wrote a case on Procter & Gamble in Japan. They understand that Japanese women are incredibly sophisticated, demanding customers who spend more money on cosmetics than anyone else in the world. Instead of saying, "Well,... View Details

Keywords: by Cynthia Churchwell

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

changing accruals, for example—the adverse impact on company value is probably small. But rarely is the activity so benign. Usually, the shuffling of dollars results from decisions that change the operating characteristics of a company,... View Details

Keywords: by Michael C. Jensen

20 Apr 2016
Research & Ideas

When CEOs Become Activists

and CEO Dan Schulman was especially vocal: “This decision reflects PayPal’s deepest values and our strong belief that every person has the right to be treated equally, View Details

Keywords: by Carmen Nobel; Technology; Publishing

30 Nov 2017
News

Happy Meals (Are Here Again)

$1 soft drinks. A new, national value menu is set to roll out in January. Improving the customer experience meant implementing the physical and digital updates that Karavites’s... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

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Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to... View Details

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Global Business Course | HBS Online

risk, and create and capture value for their organization Stay active by engaging in a new activity every three to five minutes and applying your... View Details

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

economy driven by research and intellectual property that it no longer accurately signals so-called value stocks, suggests new research from Charles C.Y. Wang, Harvard Business School’s Glenn View Details

Keywords: by Rachel Layne

11 Mar 2021
News

Leading with Heart

speaks to Ranjay Gulati—his former college classmate and his eventual HBS Executive Education professor—about how Panera has faced the myriad challenges of the pandemic, the leadership values that guide him,... View Details

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Frequently Asked Questions | HBS Online

terms are subject to change. HBS Online for Organizations What types of organizations qualify for an Enterprise Agreement? We work with a variety of companies, from large multinational corporations to small businesses, and universities... View Details

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

for company stock, they will nonetheless receive more value than they would have had the business been shut down. THE CORONAVIRUS CRISIS More Business-Related Pandemic Coverage from Around Harvard and Beyond... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

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