Customer Value - Publications - Faculty & Research

23 Oct 2019
News

Understanding Business Firsthand in South Korea

through which . . . [to learn] about South Korea and its people,” says Nix Maasdorp (MBA 2020). “Our customer interviews enabled us to approach our objective from a much deeper and more thoughtful perspective.” The students also had to... View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

06 Dec 2021
News

Tipping Point

drivers. It is a model customers are familiar with.” And it’s a model she believes could also transform the coffee industry and other commodity supply chains. Courtesy Margaret Nyamumbo “The economics of coffee are some of the most... View Details

Keywords: April White; Food Manufacturing; Manufacturing

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

2002. Walmart grew significantly, expanded internationally, and became a leading player in groceries. However, it also faced criticism regarding its wage and labor practices. Meanwhile, Kmart faced an identity crisis, falling between the cracks while View Details

Keywords: Dina Gerdeman

Profile

Elisabeth Ndour

Elisabeth Ndour was not fazed that hers would be the initial HBS class to participate in the new FIELD program. In fact, she says, “I wanted to be among the first to experience it, even the ups and downs.” Her previous work experience at Google taught her the View Details

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

that unite us and then show those values to the world. By the way, this is in the interest of major corporations and businesspeople, because when there's a positive aura about America, it makes it easier for them to get in the door with... View Details

Keywords: by Sean Silverthorne

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Naeem puts much the same sentiment this way: " ... there has to be a defining identity that uniquely defines that idea ... if you do create something, you do own it, until you decide to do otherwise ...." To the degree that View Details

Keywords: by Jim Heskett

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

MIS faculty, as well as faculty from other units whose research is related to MIS, are currently engaged in research to track the evolution of information technology and to determine how IT infrastructure can create value in the... View Details

Keywords: Elaine Gottlieb

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

companies to look at products the way customers do: as a way to get a job done. Are You a Level-Six Leader? (23,834) http://hbswk.hbs.edu/item/6752.html Published: July 6, 2011 Asking the question, whom do you serve? is a powerful vector... View Details

Keywords: by Staff

01 Mar 2016
News

Case Study: Paper Chase

value proposition—you’re not selling a product but an experience. It’s the ooh and aah of the reveal that’s the excitement and value. As such, your delivery of this experience should also have the same mindset. In this regard, your kiosks... View Details

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped managers learn to see precisely how new View Details

Keywords: by Clark Gilbert & Joseph L. Bower

01 Sep 2017
News

A Jolt for the African Coffee Industry

coffee economics. Coffee cherries have to be washed near where they are grown, ideally within 24 hours of being harvested, but most of their value is generated close to where they are brewed and consumed. “Starbucks would buy these, roast... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

product line within Xerox. He had the support of Xerox's chief executive officer, David Kearns, for establishing the new internal structure. This structure would work much like an internal venture capital firm. Xerox would exploit Adams's skills in obtaining View Details

Keywords: by Henry Chesbrough

26 Jul 2011
First Look

First Look: July 26

and benefits and that bundled legislation is valued more than the sum of its parts. Study 2 shows this finding stems from a diminished focus on losses and heightened focus on gains. Study 3 extends our findings to policies involving costs... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

Working PapersEconomic Catastrophe Bonds Authors:Joshua D. Coval, Jakub W. Jurek, and Erik Stafford Abstract The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic... View Details

Keywords: Martha Lagace

Web

From Brainstorm to Breakthrough: HBS IT Hackathon Inspires AI Innovations | Information Technology

option to volunteer their projects to be submitted for consideration for the quarterly planning process. Out of five nominations, the BRMs and ITLC selected the above project to be submitted to Quarterly Planning for its anticipated added View Details

Web

A Eureka Moment | Social Enterprise | Harvard Business School

Project, Bucala and four Harvard students surveyed parents, teachers, and students to determine customer demand and gain a clearer understanding of educational needs when building their app. With a human-centered approach to design, they... View Details

01 Feb 1999
News

Entrepreneurs Speak at HBS

all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service and View Details

11 Dec 2014
News

Fashion's Retail Revolution

Principles Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Karen Moon Making Big Data Fashionable Making Big Data Fashionable Imran Amed Rethinking the Fashion Beat Rethinking the Fashion Beat Áslaug Magnúsdóttir View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

12 Oct 2011
First Look

First Look: October 12

income between two organizations in similar businesses. It can be measured by the "Four Rs" of referrals and retention of employees, returns to labor, and relationships with customers that foster View Details