Customer Lifetime Value - Publications - Faculty & Research

05 Mar 2001
What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

can get beyond the initial negative reaction to what, for want of a better term, is the potential "commoditization" of people. As one respondent, Quan Quan, put it, "The preference will be decided by your own core values... View Details

Keywords: by James Heskett

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

Growing Up Creative: Nurturing a Lifetime of Creativity. More recently, Amabile drew on that interview and subsequent correspondence with Irving for an article she wrote for a special section on creativity in American Psychologist.... View Details

Keywords: by Mallory Stark & Martha Lagace

05 Aug 2015
News

Mobilizing the Public to Fight Bribery

“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

12 Oct 2006
First Look

First Look: October 12, 2006

Strategic Value Advisors—predict environmental performance. We find that firms that have more KLD Environmental Concerns have slightly, but statistically significantly, more pollution and regulatory violations in later years than firms... View Details

Keywords: Sean Silverthorne

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

skeptics argue that ethics cannot be taught, that by the time a person is an adult, their value system is set. Yet, by way of comparison, consider how business schools inculcate in students the belief that providing View Details

Keywords: by Carla Tishler

16 Jun 2015
First Look

First Look: June 16, 2015

strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices-such as crowdsourcing and customer co-creation-and so may end up with a grab bag of approaches. They will have trouble... View Details

Keywords: Sean Silverthorne

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

evaluating companies. These projects include building and presenting a market map in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and... View Details

Keywords: Nonprofit / Government

01 Jun 2018
News

Ask the Expert: Star Search

retailer Wayfair. “They want to know, ‘Do I feel like I can add value and make a difference?’” Gulliver manages a 300-person team at Wayfair dedicated to helping the growing e-commerce company recruit and retain talent. Her role is... View Details

Keywords: Dan Morrell

01 Sep 2017
News

A Jolt for the African Coffee Industry

coffee economics. Coffee cherries have to be washed near where they are grown, ideally within 24 hours of being harvested, but most of their value is generated close to where they are brewed and consumed. “Starbucks would buy these, roast... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

Student-Profile

Anil Doshi

change decision-making given the propagation of customer and market data? How do individuals value their personal information and their privacy? What business models are best for the provision of information... View Details

22 Sep 2015
News

On a Mission to Have an Impact

After founding the online cosmetics service Eve.com, Varsha Rao (MBA 1995) is now heading global operations for Airbnb, helping customers of this mission-driven company gain richer travel experiences by connecting them more closely to the... View Details

Web

Global Opportunity Fellowship GO: ASIA - Alumni

decreases by $10,000 USD. The cumulative amount of post-graduation career exploration funds that an HBS graduate may receive in their lifetime from HBS and Harvard University sources is capped at $150,000 USD. See "Awards" section below... View Details

Profile

Fangfang Wang

In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of... View Details

Keywords: Nonprofit/Government/Education; CPG

Web

Black Business Leaders and Entrepreneurship | Baker Library

potential target customers including jobs and occupations, educational attainment, employment status, school enrollment, health, housing, and more. Suggested Resources United States Census Bureau Demographic characteristics, total... View Details

09 Dec 2008
First Look

First Look: December 9, 2008

operate according to a business model that can be broken down into four elements: a customer value proposition that fulfills an important job for the customer in a better way... View Details

Keywords: Martha Lagace

Web

A Eureka Moment | Social Enterprise | Harvard Business School

Project, Bucala and four Harvard students surveyed parents, teachers, and students to determine customer demand and gain a clearer understanding of educational needs when building their app. With a human-centered approach to design, they... View Details

01 Feb 1999
News

Entrepreneurs Speak at HBS

all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service and View Details

11 Dec 2014
News

Fashion's Retail Revolution

Principles Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Karen Moon Making Big Data Fashionable Making Big Data Fashionable Imran Amed Rethinking the Fashion Beat Rethinking the Fashion Beat Áslaug Magnúsdóttir View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

01 Sep 2010
News

Reinventing the Annual Report

and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create View Details

Keywords: Robert G. Eccles

30 Jun 2015
First Look

First Look: June 30, 2015

employee, and as a result leaders hire for attitude and train for skills; (5) effective operating strategies have to create value for employees, customers and investors, so leaders ensure the achievement of... View Details

Keywords: Carmen Nobel

Publications