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  • March 2020
  • Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
  • 05 Jul 2006
  • Working Paper Summaries

Wintel: Cooperation or Conflict

Keywords: by Ramon Casadesus-Masanell & David B. Yoffie; Computer
  • Article

Agency Costs, Mispricing, and Ownership Structure

By: Sergey Chernenko, C. Fritz Foley and Robin Greenwood
Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear all agency costs that they create and therefore have a strong incentive to minimize conflicts of interest with outside investors. We argue that if equity is... View Details
Keywords: Business and Shareholder Relations; Ownership; Conflict of Interests; Investment; Valuation
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Chernenko, Sergey, C. Fritz Foley, and Robin Greenwood. "Agency Costs, Mispricing, and Ownership Structure." Financial Management 41, no. 4 (Winter 2012): 885–914.
  • March 2004
  • Article

Inflation, Inflation Variability, and Corruption

By: Miguel Braun and Rafael Di Tella
We present a model where agents can inflate the cost of goods needed to start an investment project and inflation variability increases monitoring costs. We show that inflation variability can lead to higher corruption and lower investment. We document a positive... View Details
Keywords: Inflation and Deflation; Crime and Corruption
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Braun, Miguel, and Rafael Di Tella. "Inflation, Inflation Variability, and Corruption." Economics & Politics 16, no. 1 (March 2004).
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing on marginal costs and... View Details
  • 21 Jun 2012
  • Working Paper Summaries

Information Technology and Boundary of the Firm: Evidence from Plant-Level Data

Keywords: by Chris Forman & Kristina McElheran
  • 2025
  • Chapter

Sustainability and Green Business in Latin America

By: Geoffrey Jones
This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details
Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America
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Jones, Geoffrey. "Sustainability and Green Business in Latin America." Chap. 8 in A Business History of Latin America, edited by Andrea Lluch, Martin Monsalve Zanatti, and Marcelo Bucheli, 159–174. New York, NY, United States: Routledge, 2025.
  • February 2014 (Revised April 2014)
  • Case

Komatsu in China

By: Krishna Palepu, Akiko Kanno and Nobuo Sato
Komatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing... View Details
Keywords: Leading A Global Business; Building A Business In Emerging Markets; Emerging Markets; Construction Industry; China; Japan
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Palepu, Krishna, Akiko Kanno, and Nobuo Sato. "Komatsu in China." Harvard Business School Case 114-004, February 2014. (Revised April 2014.)
  • March 2003 (Revised June 2003)
  • Case

International Securities Exchange, The: New Ground in Options Markets

This case examines the equity options market and studies the major parties involved and the options trading process. It takes an in-depth look at the path taken by the International Securities Exchange as it entered a mature exchange industry and transformed itself... View Details
Keywords: Capital Markets; Investment
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Chacko, George C., and Eli Strick. "International Securities Exchange, The: New Ground in Options Markets." Harvard Business School Case 203-063, March 2003. (Revised June 2003.)
  • 05 Nov 2015
  • Video

The Long Run: the Impact of Brain Injuries on the NFL

  • April 1996 (Revised June 2001)
  • Case

Partners HealthCare System, Inc. (B): Cardiac Care Improvement

By: Gary P. Pisano and Maryam Golnaraghi
Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to... View Details
Keywords: Consolidation; Health Care and Treatment; Mergers and Acquisitions; Organizational Change and Adaptation; Change Management; Management Teams; Operations; Innovation and Invention; Cost Management; Health Industry; Massachusetts
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Pisano, Gary P., and Maryam Golnaraghi. "Partners HealthCare System, Inc. (B): Cardiac Care Improvement." Harvard Business School Case 696-063, April 1996. (Revised June 2001.)
  • May–June 2021
  • Article

Eliminate Strategic Overload

By: Felix Oberholzer-Gee
As companies respond to intensifying competitive pressures and challenges, they ask more and more of their employees. But organizations often have very little to show for the efforts of their talented and engaged workers. By selecting fewer initiatives with greater... View Details
Keywords: Strategic Initiatives; Value-based Strategy; Organizational Effectiveness; Strategy; Value Creation
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Oberholzer-Gee, Felix. "Eliminate Strategic Overload." Harvard Business Review 99, no. 3 (May–June 2021): 88–97.
  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
  • October 2008 (Revised June 2011)
  • Case

JetBlue Airways: Managing Growth

By: Robert S. Huckman and Gary P. Pisano
Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry
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Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
  • May 2017 (Revised February 2024)
  • Case

Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)

By: William W. George and Amram Migdal
This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital... View Details
Keywords: Acquisition; Value Creation; Decision Choices and Conditions
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George, William W., and Amram Migdal. "Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)." Harvard Business School Case 317-127, May 2017. (Revised February 2024.)
  • February 2000 (Revised February 2002)
  • Case

Owens & Minor, Inc. (A)

By: V.G. Narayanan and Lisa Brem
A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details
Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry
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Narayanan, V.G., and Lisa Brem. "Owens & Minor, Inc. (A)." Harvard Business School Case 100-055, February 2000. (Revised February 2002.)

    Location Choices under Strategic Interactions

    The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details
    • Article

    Accounting for Climate Change

    By: Robert S. Kaplan and Karthik Ramanna
    Corporations are facing growing pressure—from investors, advocacy groups, politicians, and even business leaders themselves—to reduce greenhouse gas (GHG) emissions from their operations and their supply and distribution chains. About 90% of the companies in the S&P... View Details
    Keywords: Greenhouse Gas Mitigation; Social Accounting; E-liabilities; Business And The Environment; Climate Change; Corporate Social Responsibility and Impact; Environmental Sustainability
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    Kaplan, Robert S., and Karthik Ramanna. "Accounting for Climate Change." Harvard Business Review 99, no. 6 (November–December 2021): 120–131.
    • 18 Sep 2018
    • Working Paper Summaries

    After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

    Keywords: by Isao Okada and Stephen A. Greyser; Sports
    • March 2000 (Revised April 2001)
    • Case

    Menem and the Populist Tradition in Argentina

    By: Rafael M. Di Tella and Eliseo Neuman
    Argentina has flourished under a fixed exchange rate system, yet there are large income and employment fluctuations. The social cost of unemployment is threatening the viability of the economic model. Building a welfare state is one alternative, but this may be a... View Details
    Keywords: History; Governance; Job Cuts and Outsourcing; Employment; Currency Exchange Rate; Welfare; Government Administration; Government and Politics; Argentina
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    Di Tella, Rafael M., and Eliseo Neuman. "Menem and the Populist Tradition in Argentina." Harvard Business School Case 700-061, March 2000. (Revised April 2001.)
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