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Publications

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  • All HBS Web  (2,083)
    • People  (3)
    • News  (343)
    • Research  (1,494)
    • Events  (23)
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  • All HBS Web  (2,083)
    • People  (3)
    • News  (343)
    • Research  (1,494)
    • Events  (23)
    • Multimedia  (1)
  • Faculty Publications  (739)
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  • 06 Mar 2012
  • First Look

First Look: March 6

(January 2012) Abstract This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical View Details
Keywords: Sean Silverthorne
  • 01 Mar 2009
  • News

A New Approach to Health-Care Reform

until we make sure that the treatments and services consumers are getting are effective and affordable, changing the way we consumers pay for the services doesn’t fix anything. What we need is a system of... View Details
Keywords: Deborah Blagg; Health, Social Assistance
  • 29 Apr 2022
  • News

Clean Slate

forming a new national stock exchange, leading early IPOs of Indian companies like Wipro and Infosys, and overseeing early diversity and inclusion initiatives in her role as head of HSBC India. After retiring in 2015, Kidwai co-founded the India Sanitation Coalition,... View Details
Keywords: Utilities; Utilities
  • 15 Feb 2016
  • Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

often look to similar individuals and imitate their actions. This allows them to capitalize on the research others have already done and makes them feel secure through a sense of normalcy. The publicly-held technology company Opower, which services a host of View Details
Keywords: Re: John Beshears; Financial Services
  • 08 Apr 2015
  • What Do You Think?

Are Technology Companies Ripe for Disruption?

competitors locked into a product development strategy calling for growth through product obsolescence and more and more largely unused but expensive bells and whistles. We're told that the typical user of information technology today View Details
Keywords: by James Heskett; Computer; Technology
  • 04 Sep 2019
  • News

A Wide Screen Approach

WWE’s pay-per-view model wasn’t failing. It was still a viable model. But as Wilson began diving deep into consumer habits after joining WWE 10 years ago, she saw some distinct trend lines: “Our fan base was... View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

Reaching and Acquiring Customers Online Search Advertising Display Advertising Utilizing Paid Media Channels Measuring Paid Media Featured Exercises Quiz yourself on the most important paid media channels and explore their optimal use... View Details
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

handling and has the least number of consumer complaints per passenger filed with the U.S. Department of Transportation. It gets its planes in and out of the gate faster than other major U.S. airlines and serves more passengers per... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 01 Jun 2002
  • News

Steven Murch: Philanthropist-in-Training

wrote his business plan, found a partner, and left Microsoft in 1997 in order to start VacationSpot, an online reservations network for consumers seeking to rent vacation properties. “We worked hard on it for three years,” states Murch.... View Details
Keywords: Margie Kelley; Construction of Buildings; Construction; Health, Social Assistance
  • 09 Apr 2012
  • Research & Ideas

Who Sways the USDA on GMO Approvals?

increases by public utilities commissions. Regulators Must Recognize Influencers To the degree these third-party stakeholders do have influence, it complicates the traditional models of regulatory capture.... View Details
Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has... View Details
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models... View Details
Keywords: Martha Lagace
  • 01 Dec 2001
  • News

A Close-Up Look at the Men behind the Empire

immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
Keywords: Publishing Industries (except Internet); Information; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 12 Jul 2016
  • First Look

July 12, 2016

the dominant model in the United States and many other countries, is now widely recognized as perhaps the biggest obstacle to improving health care delivery. A battle is currently raging, outside of the public eye, between the advocates... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2011
  • First Look

First Look: October 4

consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2022
  • News

The Exchange: The Road Ahead for Crypto

banking. There’s a long way to go in terms of consumer protection. Charles C.Y. Wang: Aside from the logistical issues that Scott has mentioned, a couple things stand in the way of mainstream adoption. For people to use cryptocurrencies... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

worker. For this purpose, we use a standard version of the neoclassical growth model augmented to incorporate monopolistic competition among heterogeneous firms. For our preferred calibration, the model... View Details
Keywords: Martha Lagace
  • 26 Jun 2000
  • Research & Ideas

Presentation Round-Up

HBS Professor Marco Iansiti and H.T. Kung, William H. Gates Professor of Computer Science at Harvard, solicited views on new directions for the Internet in a panel discussion called "e-Service: The Next e-Wave." The current shift on the 'Net, said Iansiti, is toward a... View Details
Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications
  • 22 Mar 2016
  • First Look

March 22, 2016

Information Systems Research Open Content, Linus' Law, and Neutral Point of View By: Greenstein, Shane, and Feng Zhu Abstract—The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production View Details
Keywords: Sean Silverthorne
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

surprising difference in the way rewards programs changed the buying behavior of a retailer's best customers versus lower-spending customers. How does this shift conventional wisdom? A: Conventional wisdom says that loyalty programs are best View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products
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