Publications

13 Mar 2007
First Look

First Look: March 13, 2007

financial returns but are also deeply committed to improving the environment and making a difference in people's lives. Robert Salas, CEO, wants a management system that communicates and motivates Amanco's three high-level goals.... View Details

Keywords: Martha Lagace

September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

October 2013 (Revised November 2015)
Case

Southwire and 12 For Life: Scaling Up? (A)

By: Jan W. Rivkin and Ryan Lee

Southwire, a leading maker of cable based in rural Georgia, has partnered with the local school system to staff a factory with at-risk high school students. The positive impact on student outcomes has been remarkable, and the factory makes a profit for the company. Now... View Details

Keywords: Partners and Partnerships; Production; Education; Business and Community Relations; Manufacturing Industry; Education Industry

22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

Chinese entrepreneur who tested moving to China twice before; in both cases he returned to the United States disappointed. Now he feels he must be in China because, as he put it, "China is undergoing both its renaissance and its View Details

Keywords: Re: William R. Kerr; Technology; Computer

November 2012
Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Retail Industry; Retail Industry; North America; United States

10 May 2016
First Look

May 10, 2016

connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, and development of such brands. A limitation is that the... View Details

Keywords: Carmen Nobel

June 2016
Teaching Note

$19B 4 txt app WhatsApp...omg!

By: David J. Collis

Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp. View Details

Keywords: Entrepreneurship; Finance; Management; Strategy; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

affect it? A: The kind of technology transfer my coauthors Lee Branstetter, Raymond Fisman, and I study in our paper occurs when a parent of a multinational company provides information about industrial products or processes to an... View Details

Keywords: by Cynthia Churchwell

March 2007
Teaching Note

Canyon Johnson Urban Fund (TN)

By: Felix Oberholzer-Gee

Teaching note to 706442. View Details

Keywords: Partners and Partnerships; Investment; Projects; Urban Development; Business and Community Relations; Price; Economics; Financial Services Industry; Los Angeles

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of View Details

Keywords: by Sean Silverthorne

19 Dec 2005
Research & Ideas

Public Education Goes to School

and local governments will reach approximately $450 billion. Although per-pupil spending has more than doubled in real dollars over the last thirty years, student achievement has remained stagnant. U.S. students look mediocre, or worse, in comparison to students in... View Details

Keywords: by Mallory Stark; Education

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction... View Details

Keywords: Sean Silverthorne

19 Jan 2011
First Look

First Look: Jan. 18

analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts are related to evaluations of firms' View Details

Keywords: Sean Silverthorne

26 Feb 2013
First Look

First Look: Feb. 26

Abstract Many scholars and practitioners have recently argued that corporate awards are a "free" way to motivate employees. We use field data from an attendance award program implemented at one of five industrial laundry plants... View Details

Keywords: Sean Silverthorne

24 Jan 2012
First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on... View Details

Keywords: Sean Silverthorne

October 2023
Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details

Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

composition as a key but largely endogenous part of development, while structural economies conceptualizes it as a fundamental driver. Competitiveness policy is about leveraging existing clusters as a platform for upgrading microeconomic fundamentals, where structural... View Details

Keywords: Sean Silverthorne

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details