Business To Business Marketing - Publications - Faculty & Research

May 2012
Case

Westlake Lanes: How Can This Business Be Saved?

By: Richard G. Hamermesh and Alisa Zalosh

Shelby Givens, a new MBA, is the general manager of Westlake Lanes, a near-bankrupt bowling alley that her grandfather founded decades earlier. Givens has been given one year to turn a profit; if the goal is not met Westlake will close. During the first few days on the... View Details

Keywords: United States; Operations Management; Small And Medium-sized Enterprises; Turnarounds; Strategy; Leading Change; Marketing Strategy; Entrepreneurship; Operations; Transformation; Growth and Development Strategy; Entertainment and Recreation Industry; United States

Citation

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Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market... View Details

25 Feb 2015
News

Scholars and Students Unpack the Digital Business Revolution

Web

For Organizations - Business & Environment

For Organizations For Organizations Find out how to engage with HBS students on environmental topics. How to Get Involved Organizations can connect with MBA students who are knowledgeable and passionate... View Details

07 Feb 2019
News

Business Management in the Cardiac Cath Laboratory

17 Nov 2011
News

A Business Class on What it Takes to Be a Player

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial... View Details

Keywords: by Karen Mills; Banking; Financial Services

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Business Insights Blog | HBS Online

Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments View Details

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Climate Impact - Business & Environment

and water, rather than fossil fuels, as feedstocks we can use clean electricity to produce all the organic compounds we need.” David Chan MBA 2018 | CCO, Head of Business Development, & Founding Team Member,... View Details

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A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School

his team were bringing business rigor to the institution.” The inspiration arrived at the most opportune time. “NPR was a formative experience in which I learned two things,” says Mizuho. “First, I... View Details

09 Sep 2011
News

Business schools need to focus on students’ ‘doing’ skills: Srikant Datar, Harvard University professor

Marketing Management

A collection of marketing cases from Harvard Business School, including Coca-Cola, Tweeter, DHL Worldwide Express, Charles Schwab, Heineken, UNICEF, Steinway & Sons, and Harrah's Entertainment. View Details