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- All HBS Web
(1,835)
- People (3)
- News (285)
- Research (1,366)
- Multimedia (8)
- Faculty Publications (912)
- 13 Sep 2011
- First Look
First Look: September 13
brands, Brita, Burt's Bees, and Green Works. These brands had fared differently over the past three years, and each presents multiple courses of action heading into 2011. Management also needs to assess the role the sustainable View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,... View Details
Keywords: Dina Gerdeman
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's buzz, or by getting occasional... View Details
- Profile
Chris Wilson-Byrne
the course cases and in his relationships with section mates, is how the way one presents an idea can be as important as the idea itself. "In order to make things work," he says, "you have to consciously come up with a View Details
- 01 Apr 1997
- News
Management Update Launched
customer retention, or strategies for growth," says Kiechel. Kiechel believes Management Update is the perfect filter for the overwhelming flood of information managers receive daily. "Part of our function," he notes, "is to look at new... View Details
Keywords: Judith A. Ross
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing Authenticity to... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prided itself on avoiding artificial ingredients, opting instead to use a relatively short supply chain of local growers for many of its ingredients. That strategy just might have been part of its problem, says John A. Quelch, the Charles... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details
Keywords: Business Restructuring; Media; Race Characteristics; Social History; Contemporary History; Fairness; Race; Corporate Entrepreneurship; Adaptation; Consolidation; Culture; Brands and Branding; Journals and Magazines; Decisions; Business History; Restructuring; Innovation and Management; Crisis Management; Media and Broadcasting Industry; Journalism and News Industry; Publishing Industry; Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- 08 Jul 2014
- First Look
First Look: July 8
distribution. The new strategy paid off-Durex condom sales increased threefold in China, and market share increased by over 10%. RB now wanted to generate the same results for its other brands in the country... View Details
Keywords: Carmen Nobel
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
- 01 Sep 2013
- News
A Start-Up with Giddyup
A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots... View Details
- 25 Oct 2016
- First Look
October 25, 2016
about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction). Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
information. We owe it to those who passed away in the disaster to upgrade our systems to help save lives in any future calamity." —GE AGRICULTURE John Whiteside Grass Farmer, Wolf Creek Farm For years, the résumé of John Whiteside (MBA 1983) was classic HBS: He worked... View Details
- 19 Jul 2011
- First Look
First Look: July 19
leaves a set of information-rich trades by "opportunistic" insiders that contain all the predictive power in the insider trading universe. A portfolio strategy that focuses solely on opportunistic traders yields value-weighted... View Details
Keywords: Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs.... View Details
Keywords: Martha Lagace