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Show Results For
- All HBS Web
(2,041)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (821)
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
climate change and other crises,” Ndidi Nwuneli says. “There is an urgent need to transform and strengthen our food ecosystems.” AACE Food Processing & Distribution Ltd., cofounded by the Nwunelis in 2009, processes, packages, and distributes View Details
- Career Coach
Ildi Nielsen
job market. Students and alumni appreciate her direct approach that includes breaking down the job search into action steps. Ildi is a graduate of Dartmouth College and is an active alumni interviewer. She and her husband manage a... View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- June 2011
- Background Note
It's a Social World
By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology.... View Details
Keywords: Susan Young
- Career Coach
Sarah Bua
positioning, design/execution of search strategies, resume/cover letter editing, interview prep, career/life planning and leadership development. Sarah has served as a coach/facilitator in HBS' Program for Leadership Development (PLD), General View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising View Details
Keywords: Martha Lagace
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
social impact operations. I’m pursuing a career in entertainment, and Sesame Street is one of the most storied entertainment brands in the world. It’s a great opportunity to learn more about content development and monetization. I’ve also... View Details
Keywords: Nonprofit / Government
- Profile
Eric Chavez
and brand manager “allowed me to be my own business owner within a larger business. I went from being an engineer who asked, ‘Why is this product broken?’ to a manager asking,... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details
- Web
The Art of "Posting" - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the... View Details
- 28 Jun 2011
- First Look
First Look: June 28
Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold... View Details
Keywords: Sean Silverthorne
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at Cornell University; and David Rand, professor of View Details
Keywords: by Avery Forman
- 02 Apr 2013
- First Look
First Look: April 2
413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had... View Details
Keywords: Sean Silverthorne
- Career Coach
Philippe Taieb
internationally. He was a consultant at Braxton Associates, a strategy consulting firm, in London and Paris and then led business units for Swiss company SGS, the world leader in certification and quality control, in Senegal, Haiti and Chile. Within the social sector,... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details