Publications

03 Aug 2010
First Look

First Look: August 3

study extends previous research on firm entry into new domains by examining heterogeneity in firms' feature-level entry choices. In addition, we contribute to work on dominant... View Details

Keywords: Martha Lagace

13 Jul 2010
First Look

First Look: July 13

is the impact of foreign bank entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the... View Details

Keywords: Martha Lagace

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

of firm entry and exit, output, and R&D. Taxing the continued operation of incumbents can lead to sizable gains (of the order of 1.4% improvement in welfare) by encouraging exit of less productive firms... View Details

Keywords: Sean Silverthorne

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

Find at Harvard

12 Feb 2013
First Look

First Look: Feb. 12

the market potential for the new product, and two competitive incentives arise for the incumbent: it can discourage entry through preemptive communication or by remaining silent and instilling a pessimistic market potential outlook. We... View Details

Keywords: Sean Silverthorne

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

men from the Panel Survey of Income Dynamics (PSID), the model accurately fits entry patterns into self-employment by age. The option value of returning to paid work is found View Details

Keywords: Sean Silverthorne

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

22 Nov 2011
First Look

First Look: November 22

social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate whether this connectedness is associated with their compensation level and their firm's overall performance.... View Details

Keywords: Sean Silverthorne

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

September 1993 (Revised June 1994)
Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard

In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details

Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore

September 2006 (Revised July 2007)
Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the... View Details

Keywords: Dina Gerdeman

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

Read Now

01 Jun 2016
News

Case Study: On the Table

infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay... View Details

16 Jun 2015
First Look

First Look: June 16, 2015

Business Review You Need an Innovation Strategy By: Pisano, Gary P. Abstract—Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure View Details

Keywords: Sean Silverthorne

September 1995 (Revised March 1998)
Case

Argentina's YPF Sociedad Anonima (B)

By: Michael Y. Yoshino and Carin-Isabel Knoop

YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details

Keywords: Acquisition; Non-Renewable Energy; Globalization; Emerging Markets; Market Entry and Exit; Privatization; Natural Environment; Expansion; United States; Argentina

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry