Publications

1993
Other Unpublished Work

The Wealth of Regions

By: Michael Porter

Keywords: Wealth; Globalized Economies and Regions

September 1993 (Revised September 1997)
Case

China (A): The Great Awakening

By: Debora L. Spar

As the third largest economy after the United States and Japan, China's startling economic growth has spurred increasing interest in the economic, social, and political factors that catapulted the country to sudden prominence. This case starts with an overview of the... View Details

Keywords: History; Government and Politics; Society; Macroeconomics; China

1 Aug 1993
Conference Presentation

Social and Personal Influences on Professional Artist' Creativity

By: Teresa M. Amabile, E. Phillips and M. A. Collins

Keywords: Creativity; Arts; Social Psychology

July 1993 (Revised September 1995)
Case

Block 16: Conoco's "Green" Oil Strategy (A)

By: Malcolm S. Salter and Susan E.A. Hall

Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details

Keywords: Governance; Contracts; Growth and Development Strategy; Negotiation; Practice; Business and Community Relations; Environmental Sustainability; Perspective; Culture; Corporate Strategy; Latin America

June 1993
Case

Boston Fights Drugs

By: V. Kasturi Rangan

Keywords: Social Issues; Boston

summer 1993
Article

Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Industry

By: Rebecca Henderson

Keywords: Investment; Competency and Skills; Innovation and Invention; Fine Arts Industry

Read Now

May 1993
Teaching Note

Museum Accounting Methods Controversy TN, The

By: Regina E. Herzlinger

Keywords: Accounting; Problems and Challenges; Arts; Fine Arts Industry

April 1993 (Revised May 2009)
Case

Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details

Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

1 Apr 1993
Conference Presentation

Assessing the Creativity of Professional Art

By: Teresa M. Amabile and E. Phillips

Keywords: Creativity; Arts; Value

1 Apr 1993
Conference Presentation

Effects of Expected Evaluation on Task Persistance and Artistic Creativity

By: R. Conti, H. Coon and Teresa M. Amabile

Keywords: Creativity; Arts; Motivation and Incentives

February 1993 (Revised June 1993)
Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell

Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details

Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh

December 1992 (Revised October 1993)
Case

BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

By: Stephen A. Greyser and Wendy Smith Schille

Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details

Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

November 1992 (Revised June 1993)
Case

The Advertising Council Teen Alcoholism Campaign: Research and Strategy

By: V. Kasturi Rangan and Jayne D. Kramer

Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues