Publications

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

18 Jun 2013
First Look

First Look: June 18

point, management was aiming to raise $15 million to get closer to manufacturing prototypes, but had they sufficiently proved out both the manufacturing feasibility and the market demand? How could they address the next hurdles in terms of partnership building, View Details

Keywords: Anna Secino

23 Aug 2004
Research & Ideas

Strategy for Small Fish

rules and purchase orders, and can optimize supply chains across different systems. Niche leverage: Power over keystones. Finally, the emergence of loosely coupled technology interfaces has another critical... View Details

Keywords: by Marco Iansiti & Roy Levien

26 Jun 2025
News

The Vinyl Revival

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

– our scientists and engineers have delivered massive design improvements and our manufacturing and supply chain leaders have delivered unbelievable cost improvements. If you take the cost competitiveness of... View Details

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

Both the managers and the students had to consider areas of potential risk for LEGO in Asia, including: Uncertainty of market growth forecasts. LEGO senior director John Kelley argues in the case that to supply the most optimistic sales... View Details

Keywords: by Kim Girard; Entertainment & Recreation

11 May 2010
First Look

First Look: May 11

tailor-made to the needs of each country's political, social, and economic priorities. Supplements the case "Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this... View Details

Keywords: Martha Lagace

15 Dec 2015
First Look

December 15, 2015

Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain officer Pier Luigi Sigismondi and his team were working... View Details

Keywords: Carmen Nobel

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

23 Feb 2011
First Look

First Look: Feb. 23

service (price) sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent's most valuable customers, those with the longest... View Details

Keywords: Sean Silverthorne

Web

Courses by Faculty - Course Catalog

Marketing Fall 2025 Q1Q2 3.0 Caroline Elkins Business of Ideas Business, Government & the International Economy Fall 2025 Q2 1.5 Robin Ely Authentic Leader Development Organizational Behavior Spring 2026 Q3Q4 3.0 ^ back to top F Course Title Area Term Quarter Credits... View Details

01 Jun 2010
News

MBAs on a Mission

their supply chains in the developing world. I wanted to get involved in that.” During his year as a Leadership Fellow at the WWF, Murphy served as director of enterprise planning and got to know the... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

09 Aug 2011
First Look

First Look: August 9

organization's operations and supply chain and a product or service. Illustrates concepts with examples of calculating the carbon footprint of an organization (Harvard Business School) and a product (a... View Details

Keywords: Sean Silverthorne

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details