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      • February 2024
      • Course Overview Note

      Managing Customers for Growth

      By: Eva Ascarza
      Keywords: Customer Management
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      Ascarza, Eva. "Managing Customers for Growth." Harvard Business School Course Overview Note 524-033, February 2024.
      • February 2024
      • Teaching Note

      UGG Steps into the Metaverse

      By: Shunyuan Zhang and Sunil Gupta
      Teaching Note for HBS Case No. 523-013. View Details
      Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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      Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.
      • February 2024 (Revised February 2024)
      • Teaching Note

      Kermit PPI

      By: Kyle Myers
      Teaching Note for HBS Case No. 622-007. View Details
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      Myers, Kyle. "Kermit PPI." Harvard Business School Teaching Note 624-084, February 2024. (Revised February 2024.)
      • February 2024
      • Teaching Note

      Orchadio's First Two Split Experiments

      By: Iavor I. Bojinov and Jessie Li
      Teaching Note for HBS Case No. 622-015. View Details
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      Bojinov, Iavor I., and Jessie Li. "Orchadio's First Two Split Experiments." Harvard Business School Teaching Note 624-079, February 2024.
      • February 2024
      • Teaching Note

      P-Will at DISCO

      By: Ethan Bernstein
      Teaching Note for HBS Case No. 419-035. View Details
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      Bernstein, Ethan. "P-Will at DISCO." Harvard Business School Teaching Note 424-051, February 2024.
      • February 2024
      • Case

      Vespucci Partners: The New World of Venture Capital in Hungary

      By: Paul A. Gompers, Tonia Labruyere and Emilie Billaud
      Julia Sohajda was the young, female founding partner of the Hungarian VC firm Vespucci Partners, which focused on investing at seed stage into Hungarian deep tech startups and prepare them for a launch in the U.S market. Vespucci's first fund had largely been comprised... View Details
      Keywords: Venture Capital; Business Startups; Investment Funds; Financing and Loans; Entrepreneurship; Financial Services Industry; Hungary; United States
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      Gompers, Paul A., Tonia Labruyere, and Emilie Billaud. "Vespucci Partners: The New World of Venture Capital in Hungary." Harvard Business School Case 824-138, February 2024.
      • February 2024
      • Technical Note

      A Manager's Introduction to Passion for Work

      By: Jon M. Jachimowicz
      Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers... View Details
      Keywords: Recruitment; Job Search; Goals and Objectives; Interests; Personal Development and Career
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      Jachimowicz, Jon M. "A Manager's Introduction to Passion for Work." Harvard Business School Technical Note 424-071, February 2024.
      • February 2024
      • Teaching Note

      ELCA's Series A

      By: Raymond Kluender and Anke Becker
      Teaching Note for HBS Case No. 823-079. View Details
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      Kluender, Raymond, and Anke Becker. "ELCA's Series A." Harvard Business School Teaching Note 824-159, February 2024.
      • 2024
      • Working Paper

      Measuring the Impact of Purpose

      By: Ranjay Gulati, Franz Wohlgezogen and David Shin
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      Gulati, Ranjay, Franz Wohlgezogen, and David Shin. "Measuring the Impact of Purpose." Working Paper, 2024.
      • February 2024
      • Teaching Note

      RBC: Transforming Transformation (A) and (B)

      By: Ethan Bernstein and Cara Mazzucco
      Teaching Note for HBS Case Nos. 920-008 and 920-045. View Details
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      Bernstein, Ethan, and Cara Mazzucco. "RBC: Transforming Transformation (A) and (B)." Harvard Business School Teaching Note 424-053, February 2024.
      • February 2024
      • Course Overview Note

      The Anatomy of Fraud

      By: Jonas Heese
      Corporate fraud remains a serious problem. Learning how to detect and prevent it, and make better investment decisions, has broad applicability for private and public market investors, as well as for people joining or running companies. This course note describes a... View Details
      Keywords: Crime and Corruption; Investment; Accounting; Business or Company Management
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      Heese, Jonas. "The Anatomy of Fraud." Harvard Business School Course Overview Note 124-076, February 2024.
      • February 2024
      • Teaching Note

      AB InBev: Brewing Up Forecasts during COVID-19

      By: Mark Egan and C. Fritz Foley
      Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details
      Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe
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      Egan, Mark, and C. Fritz Foley. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Teaching Note 224-074, February 2024.
      • February 2024
      • Teaching Note

      Divesting Harvard's Endowment

      By: Daniel Green and Luis M. Viceira
      Teaching Note for HBS Case No. 221-009. View Details
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      Green, Daniel, and Luis M. Viceira. "Divesting Harvard's Endowment." Harvard Business School Teaching Note 224-084, February 2024.
      • February 2024
      • Background Note

      Frederick Herzberg on Motivating Employees

      By: Willy C. Shih
      This background note summarizes Frederick Herzberg's development of his motivation-hygiene theory, his theory regarding job enrichment, and how the theory has evolved. This is at the core of extrinsic versus intrinsic motivation. View Details
      Keywords: Motivation and Incentives; Theory; Service Industry; Manufacturing Industry; United States
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      Shih, Willy C. "Frederick Herzberg on Motivating Employees." Harvard Business School Background Note 624-085, February 2024.
      • February 26, 2024
      • Article

      Making Workplaces Safer Through Machine Learning

      By: Matthew S. Johnson, David I. Levine and Michael W. Toffel
      Machine learning algorithms can dramatically improve regulatory effectiveness. This short article describes the authors' scholarly work that shows how the U.S. Occupational Safety and Health Administration (OSHA) could have reduced nearly twice as many occupational... View Details
      Keywords: Government Experimentation; Auditing; Inspection; Evaluation; Process Improvement; Government Administration; AI and Machine Learning; Safety; Governing Rules, Regulations, and Reforms
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      Johnson, Matthew S., David I. Levine, and Michael W. Toffel. "Making Workplaces Safer Through Machine Learning." Regulatory Review (February 26, 2024).
      • 2024
      • Working Paper

      Cicely Saunders and Modern Hospices—A Brother’s View: Case Histories of Transformational Advances

      By: Amar Bhide and Srikant M. Datar
      This case history describes the role of Dame Cicely Saunders (1918-2005) in shaping the modern hospice movement. View Details
      Keywords: Health Care and Treatment; Power and Influence
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      Bhide, Amar, and Srikant M. Datar. "Cicely Saunders and Modern Hospices—A Brother’s View: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 24-055, February 2024. (Revised May 2024.)
      • February 2024 (Revised February 2025)
      • Case

      Doing Business in Ho Chi Minh City, Vietnam

      By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
      Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details
      Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam
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      Mills, Karen G., Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss, and Morgane Herculano. "Doing Business in Ho Chi Minh City, Vietnam." Harvard Business School Case 324-096, February 2024. (Revised February 2025.)
      • February 2024 (Revised April 2024)
      • Case

      Finberg: Corporate Venture Capital in Türkiye

      By: Paul A. Gompers and Namrata Arora
      In December 2021, Murat Özyeğin, Chairman of Fiba Holding, along with Ömer Mert and İhsan Elgin, engaged in discussions about the future of United Payment, a fintech company in which Finberg, a subsidiary of Fibabanka, held a 20% stake. Finberg, established in 2018 as... View Details
      Keywords: Corporate Venture Capital; Technology; Return On Investment; Venture Capital; Investment; Strategy; Technological Innovation; Competition; Valuation; Acquisition; Business Startups; Information Technology Industry; Banking Industry; Middle East; North Africa; Turkey; Ukraine; Romania; Poland
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      Gompers, Paul A., and Namrata Arora. "Finberg: Corporate Venture Capital in Türkiye." Harvard Business School Case 824-175, February 2024. (Revised April 2024.)
      • February 2024 (Revised October 2024)
      • Teaching Note

      Forecasting Climate Risks: Aviva's Climate Calculus

      By: Mark Egan
      Teaching Note for HBS Case No. 224-025. View Details
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      Egan, Mark. "Forecasting Climate Risks: Aviva's Climate Calculus." Harvard Business School Teaching Note 224-072, February 2024. (Revised October 2024.)
      • February 2024 (Revised July 2024)
      • Case

      Taffi: Entrepreneurship in Saudi Arabia

      By: Paul A. Gompers and Fares Khrais
      Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details
      Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula
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      Gompers, Paul A., and Fares Khrais. "Taffi: Entrepreneurship in Saudi Arabia." Harvard Business School Case 224-052, February 2024. (Revised July 2024.)
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