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  • January 2007 (Revised May 2008)
  • Case

Henry Luce and the American Century

By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
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Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
  • March 2002 (Revised December 2002)
  • Background Note

A Note on Corporate Venturing and New Business Creation

By: David A. Garvin
Presents an introduction and overview of corporate venturing. Describes the need for companies to create new businesses, the stages in the process, predictable problems and challenges, the strengths and weaknesses of alternative approaches such as internal venture... View Details
Keywords: Business Plan; Business Startups; Forecasting and Prediction; Venture Capital; Problems and Challenges
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Garvin, David A. "A Note on Corporate Venturing and New Business Creation." Harvard Business School Background Note 302-091, March 2002. (Revised December 2002.)
  • April 1999
  • Case

Trexel

Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details
Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
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Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or... View Details
Keywords: Sean Silverthorne
  • October 2019
  • Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
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Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
  • 07 Aug 2012
  • First Look

First Look: August 7

Ramana NandaHarvard Business School Case 812-168 Siddharth Kapoor, the Founder and CEO of ABC India Pvt. Ltd., reflected on his meetings as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his View Details
Keywords: Sean Silverthorne
  • May 2011 (Revised March 2013)
  • Background Note

Location Choice for New Ventures: Cities

By: William R. Kerr and Ramana Nanda
Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details
Keywords: City; Business Startups
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Kerr, William R., and Ramana Nanda. "Location Choice for New Ventures: Cities." Harvard Business School Background Note 811-106, May 2011. (Revised March 2013.)
  • November 2006
  • Case

Brontes Technologies -- 2005

By: William A. Sahlman and Caroline Perkins
Describes a set of decisions confronting the founders of a company developing a new device for taking three-dimensional pictures of teeth in order to improve dental outcomes. The company needs more money and must choose between raising new equity capital from a venture... View Details
Keywords: Borrowing and Debt; Business Startups; Medical Devices and Supplies Industry
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Sahlman, William A., and Caroline Perkins. "Brontes Technologies -- 2005." Harvard Business School Case 807-101, November 2006.
  • May 2006 (Revised July 2007)
  • Case

Tropos Networks

By: Joseph B. Lassiter III and Elizabeth Kind
As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details
Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale
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Lassiter, Joseph B., III, and Elizabeth Kind. "Tropos Networks." Harvard Business School Case 806-201, May 2006. (Revised July 2007.)
  • January 2006 (Revised February 2007)
  • Case

SuperCat Powerboats (A)

By: James L. Heskett
Ryan and David Kratz have formed a new company, under very favorable terms, with a fiberglass boat builder. But at the signing of the agreement for the new company's information, the builder's spouse suggests that the Kratz's share of ownership be reduced from 67% to... View Details
Keywords: Business Startups; Negotiation; Ownership Stake; Consumer Products Industry
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Heskett, James L. "SuperCat Powerboats (A)." Harvard Business School Case 806-102, January 2006. (Revised February 2007.)
  • November 2021 (Revised March 2022)
  • Case

AppHarvest: Rebuilding the Appalachian Economy Through Agriculture

By: Joshua Lev Krieger, William R. Kerr and Christian Godwin
In 2021, AppHarvest completed construction of a 60-acre indoor farming facility, one of the world’s largest, recorded its first sales, and went public in a multi-billion dollar IPO. Described as “a force of nature,” Jonathan Webb founded the company to bring jobs back... View Details
Keywords: Agricultural; Entrepreneur; Business Startups; Development Economics; Sales; Goals and Objectives; Going Public; Growth Management; Buildings and Facilities; Agriculture and Agribusiness Industry; North America
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Krieger, Joshua Lev, William R. Kerr, and Christian Godwin. "AppHarvest: Rebuilding the Appalachian Economy Through Agriculture." Harvard Business School Case 822-067, November 2021. (Revised March 2022.)
  • January 2019 (Revised July 2021)
  • Case

Analytical Space: The Next Frontier?

By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
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Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)
  • December 2013
  • Case

Apple's Core (Graphic Novel Version)

By: Noam Wasserman and Thomas Alexander
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
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Wasserman, Noam, and Thomas Alexander. "Apple's Core (Graphic Novel Version)." Harvard Business School Case 814-059, December 2013.
  • April 2006 (Revised March 2007)
  • Case

Black Duck Software

By: Constance E. Bagley and David Lane
Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology to better manage their compliance efforts.... View Details
Keywords: Value Creation; Law; Open Source Distribution; Applications and Software; Business Startups; Copyright
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Bagley, Constance E., and David Lane. "Black Duck Software." Harvard Business School Case 806-121, April 2006. (Revised March 2007.)
  • June 2001
  • Case

Bang Networks- The First Customer (A)

By: Jay O. Light and Mary N. Caravella
In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web... View Details
Keywords: Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco
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Light, Jay O., and Mary N. Caravella. "Bang Networks- The First Customer (A)." Harvard Business School Case 201-111, June 2001.
  • November 1999 (Revised February 2000)
  • Case

Woodland Partners: Field of Dreams?

By: Thomas J. DeLong, Ashish Nanda and Theodore D. Seides
Elizabeth Lilly, Richard Rinkett, and Richard Jensen are pondering whether to launch a new investment management firm and, if so, what growth strategy to chart for the potential firm. View Details
Keywords: Goals and Objectives; Decision Making; Problems and Challenges; Business Startups; Business Processes; Growth and Development Strategy; Financial Services Industry
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DeLong, Thomas J., Ashish Nanda, and Theodore D. Seides. "Woodland Partners: Field of Dreams?" Harvard Business School Case 800-070, November 1999. (Revised February 2000.)
  • July 1998 (Revised February 1999)
  • Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details
Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry
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Roberts, Michael J., and Nicole Tempest. "Private Communications Corporation (A)." Harvard Business School Case 899-032, July 1998. (Revised February 1999.)
  • 08 Mar 2016
  • First Look

March 8, 2016

approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2015
  • First Look

First Look: April 14

Publisher's link: http://onlinelibrary.wiley.com.ezp-prod1.hul.harvard.edu/doi/10.1111/jacf.12102/abstract April 2015 CEIBS Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness or raise a new round of venture capital... View Details
Keywords: Sean Silverthorne
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