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  • All HBS Web  (7,361)
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  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
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Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
  • January 2019 (Revised February 2020)
  • Case

Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG

By: George Serafeim
In the fall of 2018, Hiro Mizuno, the Chief Investment Officer (CIO) of GPIF, the Japanese Government Pension Fund, was reflecting on his efforts to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. His efforts ranged... View Details
Keywords: Pension Funds; ESG (Environmental, Social, Governance) Performance; Investment Funds; Environmental Sustainability; Social Issues; Governance; Leading Change; Economy; Performance Improvement; Japan
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Henderson, Rebecca, George Serafeim, Josh Lerner, and Naoko Jinjo. "Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG." Harvard Business School Case 319-067, January 2019. (Revised February 2020.)

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • Link

    ESG Sentiment and Recognition Data: Public sentiment responses to ESG improvements by firms, 2010–2021.

    • 07 May 2014
    • Video

    Maureen Harrington - Making A Difference

    • August 2007
    • Case

    The Battle Of Union Square

    Union Square Ventures, a Private Equity firm founded in 2003, filed a trademark infringement suit against Union Square Partners, another private equity firm founded in November 2006. Examines the possible impact that public litigation will have on the two firms. The... View Details
    Keywords: Private Equity; Investment; Trademarks; Lawsuits and Litigation; Conflict Management; Reputation; Financial Services Industry
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    El-Hage, Nabil N., and Stephen Parks. "The Battle Of Union Square." Harvard Business School Case 208-036, August 2007.
    • 13 Dec 2013
    • News

    Does Body Language Shape Who You Are?

    • November 2018 (Revised June 2019)
    • Case

    Universal Basic Income, Job Guarantees, or None of the Above?

    By: William R. Kerr, Reilly Kiernan and Jordan Bach-Lombardo
    How can policymakers and business leaders address AI and automation's potential for widespread labor market displacement? This case examines potential policy responses, looking closely at the United States' existing social safety net and the impacts of implementing... View Details
    Keywords: UBI; Job Guarantee; Managing The Future Of Work; EITC; Employment; Labor; Social Issues; Income; Government and Politics; Policy; Problems and Challenges
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    Kerr, William R., Reilly Kiernan, and Jordan Bach-Lombardo. "Universal Basic Income, Job Guarantees, or None of the Above?" Harvard Business School Case 819-035, November 2018. (Revised June 2019.)
    • November 2011
    • Article

    Ownership Structure and Financial Constraints: Evidence from a Structural Estimation

    By: Chen Lin, Yue Ma and Yuhai Xuan
    This article examines the impact of the divergence between corporate insiders' control rights and cash-flow rights on firms' external finance constraints via generalized method of moments estimation of an investment Euler equation.  Using a large sample of U.S.... View Details
    Keywords: Ownership; Social Enterprise; Reputation; Cash Flow; Annuities; Investment; Investment Funds; Financial Reporting; Accounting Audits; Financial Services Industry; United States
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    Lin, Chen, Yue Ma, and Yuhai Xuan. "Ownership Structure and Financial Constraints: Evidence from a Structural Estimation." Journal of Financial Economics 102, no. 2 (November 2011): 416–431.
    • January 2003 (Revised May 2003)
    • Case

    Heineken NV: Workplace HIV/AIDS Programs in Africa (C)

    Third in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy) to... View Details
    Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
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    Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (C)." Harvard Business School Case 303-077, January 2003. (Revised May 2003.)
    • May–June 2023
    • Article

    A New Approach to Building Your Personal Brand: How to Communicate Your Value

    By: Jill Avery and Rachel Greenwald
    For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
    Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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    Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
    • Research Summary

    Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

    Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

    Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America

      Luis M. Viceira

      Luis M. Viceira is the George E. Bates Professor in the Finance Unit  and a Research Associate at the National Bureau of Economic Research. His research, course development, and teaching focus on the areas of investment management... View Details

      Keywords: banking; education industry; financial services; nonprofit industry; retail financial services
      • January 2003 (Revised May 2003)
      • Case

      Heineken NV: Workplace HIV/AIDS Programs in Africa (B)

      Second in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs (antiretroviral therapy)... View Details
      Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa
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      Barrett, Diana, and Daniella Ballou. "Heineken NV: Workplace HIV/AIDS Programs in Africa (B)." Harvard Business School Case 303-064, January 2003. (Revised May 2003.)
      • 22 Dec 2020
      • News

      Dove: Maintaining a Brand with Purpose

      • Article

      Is a VC Partnership Greater Than the Sum of Its Partners?

      By: Michael Ewens and Matthew Rhodes-Kropf
      This paper investigates whether individual venture capitalists have repeatable investment skill and to what extent their skill is impacted by the VC firm where they work. We examine a unique dataset that tracks the performance of individual venture capitalists'... View Details
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      Ewens, Michael, and Matthew Rhodes-Kropf. "Is a VC Partnership Greater Than the Sum of Its Partners?" Journal of Finance 70, no. 3 (June 2015): 1081–1113.
      • October 2020
      • Case

      TowerBrook: ESG in Action (A)

      By: Victoria Ivashina, Brian Trelstad and Meaghan Conway
      This case is the first of a two-part series that follows Ramez Sousou and his team at TowerBrook Capital Partners as they face a challenging investment decision in February of 2013. Since its founding, TowerBrook has prided itself on its purpose-driven investing... View Details
      Keywords: ESG; Finance; Private Equity; Corporate Governance; Value Creation; Investment; Decision Making
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      Ivashina, Victoria, Brian Trelstad, and Meaghan Conway. "TowerBrook: ESG in Action (A)." Harvard Business School Case 221-045, October 2020.
      • 30 Mar 2018
      • News

      BlackRock Sticking With Proposed Alaska Copper, Gold Mine

      • 07 Apr 2022
      • Research & Ideas

      Giving Back: Consumers Care More About How Companies Donate Than How Much

      Companies donate billions of dollars every year, hoping their generosity will not only help important causes, but also attract socially conscious consumers to their brands. What companies might not realize is that people focus less on the... View Details
      Keywords: by Pamela Reynolds
      • Editorial

      ESG Returns Eventually Will Win Over Critics

      By: George Serafeim
      Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Sustainability; Change; Change Management; Innovation; Environment; Climate Change; Sustainable Finance; Investment
      Citation
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      Serafeim, George. "ESG Returns Eventually Will Win Over Critics." Barron's (March 1, 2019).
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