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  • All HBS Web  (9,690)
    • People  (19)
    • News  (2,433)
    • Research  (2,508)
    • Events  (38)
    • Multimedia  (248)
  • Faculty Publications  (1,799)
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  • Dec 21 2022
  • Testimonial

Delivering the Best of Both Worlds

  • August 2020 (Revised October 2024)
  • Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
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Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
  • Aug 04 2016
  • Short Film

Alumni Status and Lifelong Learning

    Reza R. Satchu

    Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager, The Founder Mindset and Founder Launch. He is also the Founder, Managing Partner and majority shareholder of... View Details

    • Oct 12 2014
    • Testimonial

    An Ideal Structure for Growing as a Leader

    • December 2014 (Revised July 2021)
    • Case

    Discovery Limited

    By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
    Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
    Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
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    Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
    • January 2017
    • Case

    TalentCorp Malaysia and the Returning Expert Programme

    By: William R. Kerr, Danielle Li, Mathis Wagner and Alexis Brownell
    TalentCorp Malaysia runs the "Returning Expert Programme" (REP), a government program designed to encourage Malaysian professionals abroad to return home through use of various incentives. The REP is intended to combat the "brain drain," caused by highly educated... View Details
    Keywords: Malaysia; Diaspora; Brain Drain; Migration; Diasporas; Government and Politics; Immigration; Human Capital; Programs; Malaysia
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    Kerr, William R., Danielle Li, Mathis Wagner, and Alexis Brownell. "TalentCorp Malaysia and the Returning Expert Programme." Harvard Business School Case 817-092, January 2017.

      Thomas R. Piper

      THOMAS R. PIPER, Baker Foundation Professor and Lawrence E. Fouraker Professor of Business Administration, Emeritus, is a faculty member in the Finance and Accounting Units at the Graduate School of Business Administration.  He has taught in the MBA Program, as well... View Details

      • March 2017
      • Case

      Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger

      By: Jan W. Rivkin and Amram Migdal
      This case, set in the 1920s and 1930s, discusses the contributions of Harvard Business School (HBS) Professors Elton Mayo and Fritz Roethlisberger to management research and to the Human Relations Movement in management scholarship. The case focuses on their research... View Details
      Keywords: Education; Business Education; Curriculum and Courses; Executive Education; Higher Education; Interdisciplinary Studies; Learning; History; Business History; Human Resources; Employees; Employee Relationship Management; Management; Management Analysis, Tools, and Techniques; Organizations; Practice; Relationships; Groups and Teams; Labor and Management Relations; Rank and Position; Research; Social Psychology; Attitudes; Behavior; Emotions; Motivation and Incentives; Power and Influence; Social and Collaborative Networks; Status and Position; Trust; Society; Social Issues; Theory; Education Industry; United States; Massachusetts; Illinois
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      Rivkin, Jan W., and Amram Migdal. "Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger." Harvard Business School Case 717-469, March 2017.
      • October 2013
      • Article

      Ad Revenue and Content Commercialization: Evidence from Blogs

      By: Monic Sun and Feng Zhu
      Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
      Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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      Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.

        Matthew C. Weinzierl

        Matt Weinzierl is Senior Associate Dean and Chair of the MBA Program at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the Business, Government, and the International Economy Unit, and a Research... View Details

        Keywords: aerospace
        • 04 May 2021
        • News

        Reversing Brain Drain: Moving Talent to Middle America

        • Aug 31 2017
        • Interview

        How Stars Become Leaders

        • 12 Jan 2016
        • Video

        Get Paid What You’re Worth: Obtaining Accurate Wage Information

        • Jan 27 2020
        • Interview

        The Disruptive Voice Podcast

        • October 2022 (Revised September 2024)
        • Case

        mPharma: Scaling Access to Affordable Primary Care in Africa

        By: Regina E. Herzlinger and Ben Creo
        mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details
        Keywords: Africa; Pharmaceutical Companies; Pharmacy Benefit Manager; Health Care; Health Care And Treatment; Health Care Costs; Health Care Delivery; Health Care Entrepreneurship; Telehealth; Health Equity; Corporate Strategy; Social Entrepreneurship; Equity; Growth and Development Strategy; Expansion; Product Launch; Customer Value and Value Chain; Social Enterprise; Multinational Firms and Management; Pharmaceutical Industry; Health Industry; Africa
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        Herzlinger, Regina E., and Ben Creo. "mPharma: Scaling Access to Affordable Primary Care in Africa." Harvard Business School Case 323-033, October 2022. (Revised September 2024.)
        • 2019
        • Interviews

        Interview with Rae Johnson on "The Embodiment of Courage"

          Erik Stafford

          Erik Stafford joined the faculty at HBS in July 1999, where he has taught finance in the required and elective curricula of the MBA Program and in the CFA Investment Management Workshop.

          Erik's research efforts focus on investment management, capital... View Details

          Keywords: financial services
          • Dec 07 2022
          • Brochure

          Digital Transformation Certificate Comparison Chart

          • Sep 12 2017
          • Brochure

          Innovation Comparison Chart

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