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Show Results For
- All HBS Web
(3,096)
- People (24)
- News (819)
- Research (1,560)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
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- 19 Jun 2012
- First Look
First Look: June 19
available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps like Snapchat and Instagram... View Details
Keywords: by Carmen Nobel
- 11 Jun 2013
- First Look
First Look: June 11
themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their costs are compared to that of... View Details
Keywords: Carmen Nobel
- 11 Feb 2002
- Research & Ideas
Secrets of the Successful Businesswoman
had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; and... View Details
Keywords: by Martha Lagace
- 24 Sep 2019
- Research & Ideas
Do National Security Secrets Hold Back National Innovation?
art is kept hidden on a broad scale, it has a ripple effect about which firms and IP experts should be concerned, Gross says. “Everybody in the system benefits from being able to access information about the cutting edge.” About the author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social protests, Pons says the intense View Details
Keywords: by Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details
Keywords: by Julie Jette
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
- 04 Apr 2017
- First Look
First Look at New Research, April 4
activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies “through the mud” with View Details
Keywords: Sean Silverthorne
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
products; these companies are now content aggregators, portals, and media companies. At the same time, non-high-tech businesses, such as Charles Schwab, are becoming technology infrastructure providers. David Pottruck, co-CEO of Charles... View Details
Keywords: by Lynda M. Applegate
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists... View Details
Keywords: Sean Silverthorne
- 02 Jun 2010
- First Look
First Look: June 2
into a client-facing service offering itself. As its clients become more interested in knowledge management within their own companies, the interest in a C2-based offering could grow. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/410084-PDF-ENG Social View Details
Keywords: Martha Lagace
- 04 Nov 2008
- First Look
First Look: November 4, 2008
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709011 Marc Abrahams: Annals of an Improbable Entrepreneur Harvard Business School Case 409-013 Marc Abrahams was a media entrepreneur who specialized in... View Details
Keywords: Martha Lagace
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
whether we value one another as human beings.” About the Author Danielle Kost is the senior editor of Harvard Business School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video interview. [Image: Azim Khan... View Details
Keywords: by Danielle Kost
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
information delivered by new technologies and consumers' ability to use them effectively. Gabriel pointed out that reviews are highly subjective "so you end up not knowing what to believe The Internet and social media (don't) always... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
initial conversation probably took place behind closed doors. But as soon as the media becomes involved, public opinion starts counting and Apple knows that. So they’ve made the reasonable argument that if they encroach on citizens’... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore itself.” Victims of their own... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
exponentially increasing the speed and flow of that information, making the system that much more transparent. And we have social media restoring democracy with free speech. Before all of this, the information flow was much more... View Details
Keywords: Re: George Serafeim