Publications

December 2006
Supplement

Dental Corp--video

By: Richard G. Hamermesh

Keywords: Media; Health Industry

November 2017 (Revised July 2019)
Case

In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned... View Details

Keywords: Video On Demand; Subscriber Models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts... View Details

Keywords: Entertainment / Media / Sports

Steven J. Ross

Ross built a small family funeral parlor business into the world’s largest media company by the time of his death. In 1962, Ross took the funeral parlor business, Kinney, public at a market valuation of $12.5 million. From that initial... View Details

Keywords: Entertainment & Broadcast Media

February 2003 (Revised July 2005)
Case

British Broadcasting Corporation (B): Making it Happen

By: Rosabeth M. Kanter and Douglas A Raymond

Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details

Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom

August 2007
Supplement

Academia Barilla Video

By: David E. Bell

Keywords: Media

May 2007
Teaching Note

Allianz Cases and Video Series (Allianz A1, A2, B, C, D1, D2) (TN)

By: Joseph L. Bower

Keywords: Media

February 2007
Supplement

Ockham Technologies Video

By: Noam T. Wasserman

Keywords: Media

March 1989
Supplement

Philips In-Car Entertainment (C)

By: F. Warren McFarlan and H. Jeff Smith

Keywords: Media; Consumer Products Industry; Manufacturing Industry

Find at Harvard

Profile

Jonathan Evans

Why was earning your MBA at HBS important to you? I decided to earn an MBA to enhance my understanding of how organizations navigate our increasingly interconnected world in pursuit of adding value. But I decided to attend HBS because I wanted more: the chance to focus... View Details

Keywords: Entertainment / Media; Entertainment / Media

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

culture through its ownership of MTV, VH-1 and Nickelodeon. In 1994, he successfully completed a $10 billion merger with Paramount Communications and acquired Blockbuster Entertainment. Since 1994 the company has increased from 7,000 employees to approximately 83,000... View Details

Keywords: Entertainment & Broadcast Media

September 1995 (Revised April 1999)
Case

Exporting American Culture

By: Joseph L. Badaracco Jr. and Jerry Useem

A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry

the brothers next took to expanding Loew’s into the hotel business, buying hotels in New York, Chicago and San Francisco. By 1968, the brothers had built Loews into the third largest hotel operator, with assets of $278 million and revenues of $167 million. Tisch has... View Details

Keywords: Entertainment & Broadcast Media

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

March 2007
Supplement

Wily Technology: Interview with Lewis Cirne & Henry McCance - Video

By: Noam T. Wasserman

Keywords: Information Technology; Media