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Show Results For
- All HBS Web
(3,009)
- People (24)
- News (819)
- Research (1,590)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,098)
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 18 Jul 2014
- News
Team Players
from mobile devices. Next, social media, in the form of Facebook and Twitter, became the information workhorse, serving two roles. Initially, social media was used to engage fans during the buildup to Super Bowl week. That included... View Details
Oprah G. Winfrey
movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered one of the most influential View Details
Keywords: Entertainment & Broadcast Media
- Profile
Jackie Burgos
League Baseball, a summer analyst role with Goldman Sachs where she improved her quantitative skills, and most importantly, a position at Home Box Office (HBO) where she “found what makes me come alive: media and entertainment.” She... View Details
- March 2009
- Supplement
(PRODUCT) RED Video (A) & (B)
By: Youngme E. Moon and Michael I. Norton
Keywords: Media
Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
- March 1989
- Teaching Note
Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note
By: F. Warren McFarlan and H. Jeff Smith
- April 1986 (Revised October 1986)
- Case
Office Technology, Inc. (A1): Video Background
By: Michael Beer and Richard E. Walton
Beer, Michael, and Richard E. Walton. "Office Technology, Inc. (A1): Video Background." Harvard Business School Case 486-097, April 1986. (Revised October 1986.)
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
media would benefit their personal reputations more than spreading misleading articles, the research shows. Furthermore, when political articles are shared on Twitter (now X), accurate information tends to garner more approval, finds... View Details
Keywords: by Avery Forman
- November 2008
- Supplement
Zain (MTC) Post-class (Video)
By: Tarun Khanna
Keywords: Media
Khanna, Tarun. "Zain (MTC) Post-class (Video)." Harvard Business School Video Supplement 709-805, November 2008.
- November 2008
- Supplement
Zain (MTC) Pre-class (Video)
By: Tarun Khanna
Keywords: Media
Khanna, Tarun. "Zain (MTC) Pre-class (Video)." Harvard Business School Video Supplement 709-803, November 2008.
- November 2008
- Supplement
Todd Krasnow: Orchid Partners (video)
By: Howard H. Stevenson and Shirley M. Spence
Keywords: Media
Stevenson, Howard H., and Shirley M. Spence. "Todd Krasnow: Orchid Partners (video)." Harvard Business School Video Supplement 809-704, November 2008.
- February 2007
- Supplement
Tanishq Video Supplement
By: Das Narayandas
Keywords: Media
Narayandas, Das. "Tanishq Video Supplement." Harvard Business School Video Supplement 507-707, February 2007.
- March 1989
- Background Note
Industry Note: In-Car Entertainment
By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media
McFarlan, F. Warren, and H. Jeff Smith. "Industry Note: In-Car Entertainment." Harvard Business School Background Note 189-156, March 1989.
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
and emissions of toxic chemicals. A Faulty Insurance Policy The researchers hypothesized that those companies that had higher CSR ratings would be more likely to be reported in the media if a spill occurred. After all, it's not news when... View Details
Edward T. Lewis
Lewis was publisher of Essence Magazine, the first black high-fashion magazine. First published in 1970, the magazine had a circulation of 850,000 by 1988. With the magazine as its base business, Essence Communications has successfully expanded into other View Details
Keywords: Publishing & Print Media
- 04 Nov 2016
- News
No Grand Plan, but a Clear Mission
been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details
- November 2019
- Teaching Note
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on... View Details
- Profile
Claire Freidman
interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the vast network of alumni in the media and entertainment... View Details
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details
Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)