Publications

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2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

12 Feb 2011
News

Egyptian activist creates image issues for Google

Muhammad Musa

Keywords: Development; Microfinance

08 Apr 2013
News

Career Vs. Family: A Continual Struggle For HBS Alumnae

14 Jul 2021
News

Mourning, Management, and Metamorphosis

Web

HBS Working Knowledge – Harvard Business School Faculty Research

expect? Harvard Business School faculty members highlight four trends to watch. Popular Rapport: The Hidden Advantage That Women Managers Bring to Teams by Kara Baskin 25 JUN 2024 | Research & Ideas Lack of communication between managers... View Details

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

October 1993 (Revised July 1997)
Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins

AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details

Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan

Video

Our Difference - Social Learning

February 1, 2022
Article

Business Schools Must Do More to Address the Climate Crisis

By: Concepción Galdón, Knut Haanaes, Daniel Halbheer, Jennifer Howard-Grenville, Katell Le Goulven, Mike Rosenberg, Peter Tufano and Amelia Whitelaw

Business schools have much to contribute to the fight against climate change. They are experts in organizational transformation, performance measurement, operations, marketing, leadership, and governance. A group of eight business schools has come together to find... View Details

Keywords: Climate Change; Business Education; Environmental Sustainability; Education Industry

Register to Read

November 2019 (Revised April 2020)
Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams

This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details

Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry

2023
Book

Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems

By: Frances X. Frei and Anne Morriss

Speed has gotten a bad name in business, much of it deserved. When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. That a certain amount of... View Details

Keywords: Leading Change; Performance Improvement; Problems and Challenges; Organizational Change and Adaptation; Organizational Culture

2016
Case

Advanced Leadership Pathways: Doug Rauch and the Daily Table

By: Rosabeth M. Kanter, Peter Zimmerman and Penelope Rossano

Former Trader Joe's President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city... View Details

Keywords: Food Insecurity; Grocery; Social Entrepreneurship; Food; Health; Nonprofit Organizations; Boston

Clubs

African American Student Union

Keywords: Affinity

Network Centralization and Collective Adaptability to a Shifting Environment

Previous research has shown that network centralization—the degree to which communication flows disproportionately through one or more members—interferes with collective problem-solving by obstructing the integration of ideas, information, and solutions. But this... View Details

08 Jan 2015
Blog Post

Job Search Days at HBS

HBS places a high priority on academics and the communal learning benefits of the case method, so in an effort to support the school’s mission, students are not allowed to miss classes for recruiting purposes. However, we understand that... View Details

June 2017
Case

AT&T Versus Verizon: A Financial Comparison

By: V.G. Narayanan and Joel L. Heilprin

This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business... View Details

Keywords: Financial Statements; Operations; Analysis; Business Model; Accounting; Performance Effectiveness; Telecommunications Industry

March 2015
Supplement

MELF and Business Culture in the Twin Cities (B)

By: Clayton S. Rose and David Lane

Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details

Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul