Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,335) Arrow Down
Filter Results: (3,335) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,335)
    • People  (2)
    • News  (892)
    • Research  (1,488)
    • Events  (25)
    • Multimedia  (48)
  • Faculty Publications  (768)

Show Results For

  • All HBS Web  (3,335)
    • People  (2)
    • News  (892)
    • Research  (1,488)
    • Events  (25)
    • Multimedia  (48)
  • Faculty Publications  (768)
← Page 73 of 3,335 Results →
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

light of new external circumstances, data collected about the performance of the existing strategy, and new suggestions from employees throughout the organization. Being willing to welcome and subject existing business strategies to... View Details
Keywords: by Martha Lagace
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

perspective of collaboration. But this becomes a delicate balance between anti-competitive legal territory and the benefits of the collective development of standards and crystallization of emerging demand signals, all paving the way for... View Details
  • Web

Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

significant appropriations (approximately $369 billion) and tax incentives. Researchers at the Just Solutions Collective break down the provisions of the IRA and identify about “$40 billion in direct benefits for communities with EJ... View Details
  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

of the China Trade Introduction Doing Business with China Augustine Heard & Co. The Canton Trade Commodities & Currencies Treaty Ports & Compradors Clippers & Steamships Exploring Trade Links Chinese Competition Expatriate Traders Influence of the China Trade... View Details
  • 20 Oct 2008
  • Research & Ideas

The Seven Things That Surprise New CEOs

released On Competition, Porter collects his most influential articles from HBR, and adds new work on health care, philanthropy, social responsibility, and leadership. This excerpt, coauthored with Harvard Business School professors Jay... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • Web

Schwartz Common & Pavilion | About

has provided HBS with philanthropic support to expand its collection of contemporary art. The Schwartz Collection is prominently displayed throughout campus, bringing an artistic energy that helps make the... View Details
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

Criticism, and The Age of Parody. "We tried to extrapolate bigger themes that would be helpful to brand managers as they looked at this new culture," Avery says. The Age of the Social Collective refers to the way that social... View Details
Keywords: by Carmen Nobel; Advertising
  • Web

Research - Behavioral Finance & Financial Stability

productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by... View Details
  • Web

Globalization - Faculty & Research

and Louis Wells on foreign investment in emerging markets - helped pave today’s global research path. Supported by eight Global Research Centers that facilitate our contact with global companies and the collection of international data,... View Details
  • Web

AASU50 - Alumni

at HBS Schwartz Art Collection, Harvard Business School The Schwartz Art Collection on view throughout Harvard Business School includes a number of works by prominent African American artists. Click the links below, or walk the halls of... View Details
  • Web

Contemporary African Art | Baker Library | Bloomberg Center | Harvard Business School

Art Collection and the C. Ludens Ringnes Sculpture Collection. Harvard Business School has recently acquired many of them. These artworks—by Ethiopian, Ghanaian, Namibian, Nigerian, and South African artists represented in the View Details
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

collective advice, and a predictably high failure rate? Are resource-constrained entities more creative because they have to find ways of dealing with the constraints? One question posed by this panel member sums up the tension associated... View Details
Keywords: by Jim Heskett
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

maker Ferrari opens up about how it has bucked industry trends to achieve a world class brand. How Wayfair Built a Furniture Brand from ScratchWhat was once a collection of 240 home furnishing sites is now a single, successful brand,... View Details
Keywords: by Sean Silverthorne; Retail
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

reputations, the authors collected data from more than 850 beauty-and-lifestyle YouTube influencers. They evaluated more than 85,000 videos posted over a one-year period that began in 2019 and found that almost 6,000, or 7 percent, were... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Citation
Purchase
Related
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “It is just about the greatest thrill there is in the world, that feeling of living in a little universe in which all you... View Details
  • 01 Sep 2023
  • News

History Matters

The stunning collapse of three high-profile banks in recent months—Silicon Valley Bank, Signature Bank, and First Republic Bank—churned up a host of headlines and fears: Are these signs of major instability? The first dominos to fall? In the second edition of their... View Details
Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information
  • Web

Additional Outdoor Sculpture | About

Additional Outdoor Sculpture Outdoor sculptures installed across campus are a key teaching and learning resource for the HBS community. Collection These sculptures are in the HBS Art and Artifacts Collection... View Details
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

adventure. The newly configured machines transformed children from distraught to happy, leading to a pleasant ripple effect: collective relief among parents, a sharp reduction in sedations, and satisfaction scores that jumped by 90... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • ←
  • 73
  • 74
  • …
  • 166
  • 167
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.