Unethical Marketing Practices - Publications - Faculty & Research

Profile

Michael Son

asphalt that could be applied without heating, Mike found market adoption difficult. "Let's just say I faced ‘entrenched interests,'" Mike says, warily. "The experience exposed me to the real world — of View Details

01 Oct 1998
News

A Zest to Invest

markets are," he laughs, "when you are out there practicing martial arts against a guy who is twenty years younger and is aiming for your head, you tend not to worry about your stocks. " Back in the office,... View Details

Keywords: Dun Gifford, Jr.

01 Jun 2009
News

Alumni Books

better. To this end, they offer a set of management tools drawn from best practices in successful companies, the military, and government agencies. After showing why the federal personnel system needs reform, the book presents specific... View Details

Keywords: Publishing Industries (except Internet); Information

14 Sep 2010
First Look

First Look: September 14, 2010

management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries and countries. There appears to be substantial variation in... View Details

Keywords: Sean Silverthorne

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details

Keywords: by Robert G. Eccles & George Serafeim

Web

1.6 Degree Requirements | MBA

have acquired a body of knowledge, skills, and techniques appropriate to the practice of business administration. The candidate must have demonstrated—by a commitment to the work, a sense of responsibility to colleagues and others, and a... View Details

01 Dec 1996
News

Intellectual Debate: The Business of Business

Organizations and Markets unit (see Theory and Practice for a profile of the O&M unit) quickly sparked discussion in two different areas. Noting that the unit's Coordination, Control, and the Management of... View Details

01 Dec 2009
News

Faculty Books

Gulati states that managers have figured out what consumers want and what their company should offer but are only now appreciating the huge institutional barriers that prevent them from delivering. He offers a practical process by which... View Details

Keywords: Air Transportation; Transportation

12 May 2009
First Look

First Look: May 12, 2009

honor code significantly reduced or eliminated unethical behavior. While dishonest behavior motivated moral leniency and led to strategic forgetting of moral rules, honest behavior motivated moral stringency and diligent recollection of... View Details

Keywords: Martha Lagace

Web

The Green Industrial Strategy Project | Institute for Business in Global Society

The Green Industrial Strategy Project More Research Projects The Green Industrial Strategy Project examines how business and government can create, scale, and compete in clean tech markets to accelerate decarbonization. As clean... View Details

Web

Print View - Course Catalog

Negotiation & Humanity Negotiation, Organizations & Markets Deepak Malhotra , Kevin Mohan Fall 2025 Q1Q2 3.0 ^ back to top 3 Technologies that Will Change the World Course Number 1632 Professor of Management View Details

01 Oct 2000
News

MBA Cohorts Will Merge Next Year

After a scheduled review of the five-year-old practice of admitting both September and January cohorts of each MBA class, the School has decided to admit all new MBA candidates in a single September entry date, beginning with students... View Details

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

predictors of future performance? The fascination with analytics is understandable. How better can one achieve competitive advantage in a manner that is hard to replicate? But clearly there is a long way to go to enable managers to View Details

Keywords: by James Heskett

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details

01 Dec 1997
News

Merton's Economics Research Wins Nobel Prize

In a predawn phone call on October 14, the Royal Swedish Academy of Sciences informed HBS professor Robert C. Merton that he had won the 1997 Nobel Prize in Economics. Merton's work evaluating risk has changed the nature of financial View Details

Profile

Willa Zhou

been a great way to get to know people from different backgrounds. After each show, you have all these new friends." Coursework has given Willa a practical foundation for a media career. "To create a successful show, you have to... View Details

Keywords: Entertainment/Media; Tech

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

homepage presents a provocative redefinition of brands as practical platforms that enable people to do things. In its words, "As brands become less the property of an organisation and more the banner of a movement, ownership will... View Details

Keywords: by Jim Heskett

01 Mar 2016
News

Case Study: Paper Chase

customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details

18 Mar 2008
First Look

First Look: March 18, 2008

537-569 Abstract The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and,... View Details