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- All HBS Web
(2,670)
- People (1)
- News (542)
- Research (1,782)
- Events (1)
- Multimedia (6)
- Faculty Publications (752)
- 01 Jun 2004
- News
An Ethical Fitness Quiz for Negotiators
value. The “something like the truth” scenario involves one party not being totally candid about facts that could negatively affect the outcome of a deal. The “doing the devil’s bidding” scenario pits one’s personal View Details
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of View Details
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details
- November 2019 (Revised September 2022)
- Case
TripAdvisor: An Itinerary for Growth
By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
- 28 Nov 2012
- What Do You Think?
Should Pay-for-Performance Compensation be Replaced?
customer perceptions of service quality, or success in developing talent, should be injected in some way into the calculation. Regardless of the solution favored, Daniel Pink reminds us that all of these practices run counter to a great... View Details
Keywords: by James Heskett
- Web
IT Strategy: Empowering the Future of Generative AI Innovation at HBS | Information Technology
analyzing data and summarizing meeting notes. A series of trainings developed on GenAI topics also became popular, with 45 trainings delivered to a total of 718 attendees in FY24, and another 89 trainings to a View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), View Details
Keywords: Dina Gerdeman
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
coupled with collaboration between companies is value enhancing. However, collaboration between companies is notoriously difficult and fragile requiring commitment mechanisms. I suggest that a small set of large institutional investors,... View Details
Keywords: Dina Gerdeman
- 04 Sep 2019
- News
3-Minute Briefing: Dhivya Suryadevara (MBA 2003)
Above: Dhivya Suryadevara (MBA 2003) at GM World in Detroit’s Renaissance Center (photo by Brian Kelly) Who you are is the sum total of your experiences. Growing up in Chennai, India, the importance of education and working incredibly... View Details
Keywords: Julia Hanna
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
United States, by 1975, the 50 largest multiple systems operators (MSOs) served 72 percent of the industry's total subscribers. 21 Of the 7.1 million subscribers in systems operated by the top 50 MSOs, 25.7 percent were View Details
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
Rob Gierkink
Rob (MBA 1991) has founded or co-founded six companies, with combined exits totaling more than $2.25 billion. He is an Executive in Residence at General Catalyst Partners where he principally invests in technology companies that work with... View Details
Robert S. Abbott
Abbott, the son of slave parents, created the Chicago Defender in 1905 with a total capitalization of twenty-five cents. By 1921, the Defender became a national newspaper, with 70 employees and a plant View Details
Keywords: Publishing & Print Media
- Web
HBS - Financials | Financial Highlights
tuition and fees. The major areas of expense growth were salaries and benefits, professional services, and printing and publishing. New gifts and pledges totaled $135 million, compared with $172 million in fiscal 2022. The return on the... View Details
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
Do Bitcoin and Digital Currency Have a Future? Austin Brown comments: Cryptocurrencies also have no inherent value in and of themselves, so the big question here is whether or not they are actually a good mechanism by which to exchange... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2015
- News
Case Study: The Speed of Light
in the country. QE Solar totaled almost $1 million in revenue in 2014—double what it made the previous year—and projects $2 million in revenue in 2015. The company has taken no money from outside investors. QE Solar has 20 clients, all of... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their View Details
Keywords: Carmen Nobel
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).