Publications

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

the company’s policy for awarding sales incentive compensation on HMM, as well as how they communicated with employees and the firm’s sole shareholder, the Harvard Business School. Purchase this... View Details

Keywords: Dina Gerdeman

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Communications Industry; Communications Industry; Communications Industry; United States

Educators

May 2008 (Revised September 2014)
Teaching Note

TD Canada Trust (A), (B), and (C)

By: Dennis Campbell

Keywords: Performance Evaluation; Banks and Banking; Mergers and Acquisitions; Customer Focus and Relationships; Profit; Balanced Scorecard; Service Delivery; Announcements; Compensation and Benefits; Canada

October 2013 (Revised November 2015)
Case

Southwire and 12 For Life: Scaling Up? (A)

By: Jan W. Rivkin and Ryan Lee

Southwire, a leading maker of cable based in rural Georgia, has partnered with the local school system to staff a factory with at-risk high school students. The positive impact on student outcomes has been remarkable, and the factory makes a profit for the company. Now... View Details

Keywords: Partners and Partnerships; Production; Education; Business and Community Relations; Manufacturing Industry; Education Industry

Educators

February 1979 (Revised July 1985)
Case

Fiber-Optics Industry (A): Products, Technology, and Markets--1978

By: Michael E. Porter

Keywords: Competition; Competitive Strategy; Hardware; Communications Industry; Communications Industry

01 Sep 2016
News

Alumni and Faculty Books for September 2016

Alumni Books The Saudi Kingdom by Ali Al Shihabi (MBA 1985) (Markus Wiener Publishers) Al Shihabi presents an analysis of Saudi Arabia’s political stability in light of mounting domestic and international challenges facing the country... View Details

June 2008
Supplement

Professors Sven Larson and Kenneth Carpenter (C)

By: James L. Heskett and Tor Askild Aase Johannessen

Professor Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response. View Details

Keywords: Higher Education; Teaching; Learning; Interpersonal Communication

12 Nov 2009
Working Paper Summaries

Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

Keywords: by Tsedal Neeley, Pamela J. Hinds & Catherine Durnell Cramton

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary... View Details

Keywords: Dina Gerdeman

01 Mar 2016
News

Alumni and Faculty Books for March 2016

with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society. When Climate Change Hits Home by Diogo Castro Freire (MBA 2012)... View Details

October 2013
Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu

Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details

Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

provides, but also opened my way of thinking to see all the different types of career paths that there might be.” HBS also added to the rich fabric of relationships Leahy has built over the years that have helped her continue to learn and... View Details

December 2020
Article

Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s

By: Sabine Pitteloud

During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details

Keywords: Multinationals; Guidelines; Lobbying; Business History; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Global Range; Switzerland

Register to Read

February 2017 (Revised February 2018)
Case

Frank Baker: Siris Capital Group and Titan Systems

By: Steven Rogers and Derrick Collins

Private equity firm, Siris Capital Group, must decide if they should raise their offer to take Titan Telecom private by acquiring its publicly traded stock. Siris’ decision to pay a premium for Titan must be made in the context of their unique (and somewhat complex)... View Details

Keywords: Acquisition; Leveraged Buyouts; Mergers and Acquisitions; Private Equity; Mobile Technology; Communications Industry; Communications Industry; Communications Industry; United States

Educators

01 Jun 2016
News

Alumni and Faculty Books for June 2016

drug trade in North America for a new TV documentary series. Local Color by Gwen Keane (PMD 50) (High Tide Publications) Based on her experiences growing up in a farm community in the 1950s, Keane describes an undeveloped area where... View Details

24 Apr 2014
News

Guiding social impact for foundations and investors

Courtney Moyer (MBA 2008) provides guidance to family foundations and instiutional investors to leverage their assets for the greatest social impact. (Published April 2014) View Details

February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing