Targeting - Publications - Faculty & Research

Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details

Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

the commercial artist and illustrator. 19 U.S. Steel’s marketing division frequently used photographs in advertisements targeted to industrial users of steel in trade journals and national magazines. Distinct from marketing, the... View Details

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

that provided subsidies for low-carbon production, and by the Netherlands adopting the EU’s revised Renewable Energy Directive (RED II), which established regulatory targets for clean transport fuels. Interestingly, the breakeven carbon... View Details

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

Manager Program (TGMP), which together have more than 11,000 alumni. As a modular program—with on-campus learning interspersed with work back at the organization—GMP's target market is executives with fifteen to twenty years of... View Details

Keywords: by Martha Lagace

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

younger relatives. “Our number one recommendation, to break down barriers between younger people and seniors in marketing Ellie Care, came from these conversations,” Laryea says. The students targeted two audiences: children of seniors,... View Details

Fast Answer

Factiva: Field tags

How do I use field tags in Factiva to create an advanced search? Factiva has a number of searchable fields that allow you to create a targeted search. The following table provides a guide to Factiva's field tags. To search using field... View Details

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent... View Details

Keywords: by Martha Lagace

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

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John H. McArthur | About

create the John and Natty McArthur University Professorship, established in 1997, with the remainder earmarked to target some of the School’s activities that held special meaning to McArthur. In 2002, a group of Canadian alumni announced... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is about saying, I am the scarce resource, and therefore I am valuable.” The business of busyness Marketers have already begun using such insights to target consumers, flattering them by implying how valuable their time is in order to... View Details

Keywords: by Michael Blanding

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

incumbents and where there are people who would like to do something but cannot access the available offering. By targeting these areas, you have a much greater chance of launching successfully a disruptive innovation that can transform a... View Details

Keywords: by Martha Lagace; Education

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

calls for targeting countries similar to a company's home base, whereas the logic of arbitrage involves exploiting one or more of the differences inherent in distance. The future of the globalization process is by no means obvious.... View Details

Keywords: by Pankaj Ghemawat

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

04 Apr 2012
Research & Ideas

When Founders Recruit Friends and Family as Investors

grow: What types of hiring challenges will I face? Which investors should I try to target at my company's various stages of growth—and what challenges will they introduce? Will I be replaced as CEO at some point, and, if so, will I... View Details

Keywords: by Noam Wasserman

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Entrepreneurial Management Awards & Honors - Faculty & Research

Management Sciences (INFORMS) for "Patent Trolls: Evidence from Targeted Firms” (December 2019) with Umit Gurun and Scott Duke Kominers. Ranjay Gulati : Deep Purpose (Harper Business, 2022) included as one of the Next Big Idea Club’s 2022... View Details

09 Dec 2013
Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

harassment or racial discrimination—in which coworkers' morale or performance suffers even when they are not the direct targets of abuse. He coined a term for the phenomenon, "ambient cultural disharmony," which he discusses in depth in... View Details

Keywords: by Michael Blanding

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

October 14, experts warned that “voluntary” carbon reduction targets being set at COP26 are far from sufficient to meaningfully address climate change. Methane, which is 60 to 80 times worse than CO2, they said, isn’t even part of the... View Details

Research Summary

Social Innovation

My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Brookings Institution has published two excellent books, Targeting the Computer and Creating the Computer, which provide excellent brief reviews of the industry's story into the 1970s. He has done so by focusing on the computer-making... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new and old products View Details

Keywords: by Martha Lagace; Financial Services

Publications